Cloud Computing: Chatter Gives Salesforce.com a Facebook Look and Feel
In a few short years Facebook and Twitter have attracted so many users and had such an influence on the way people interact on the Internet that Salesforce.com has decided that the social networking paradigm is the way for people to interact with its cloud CRM application. On Nov. 18 the company introduced its upcoming Salesforce Chatter, a "secure enterprise collaboration application and social development platform," as the highlight of its annual Dreamforce user conference in San Francisco. Chatter will provide links to Twitter feeds and Facebook profile information. Salesforce users will be able to filter the most relevant Twitter feeds through Chatter to track the competition, watch for new business leads and follow developments and user opinions about a particular product or industry.