News Analysis: Google's Chrome OS platform might be in its infancy, but it is extremely important to the future success (or failure) of Google's business.
Web-based operating system, Chrome OS, is getting considerable attention as of
late, due to the company's recent unveiling of more of the platform's features.
Google is testing Chrome OS on computers to see how it holds up as a standard
operating system for users. There is some question as to whether or not it can
eventually become a replacement for Windows.
of the initial reviews of Chrome OS, it's becoming clearer than ever that the
operating system is integral to Google's business. It might not be generating
revenue for Google yet, but it's a long-term prospect for the search giant. It's
the company's best hope for competing against Windows and stealing some of that
operating system's market share. It's also potentially central to the future
success of Google's advertising efforts.
OS is extremely important to Google's future business growth.
The advertising opportunities
secret to Google's success throughout the years has been its ability to
monetize its many successful platforms through the use of advertising. The
company's Chrome OS
will likely be no different. Therefore, Chrome OS could
be extremely important to its operation. If it becomes popular and presents
compelling advertising opportunities, Google could enjoy a whole new revenue
stream to capitalize on.
The Microsoft battle
it might not be a Windows competitor out of the gate, Google undoubtedly has
its sights set on Microsoft's operating system with Chrome OS. It makes sense.
Windows is an unbridled success, and it's the main reason Microsoft is the
company that it is today. But that also means there is a lot riding on Chrome
OS. If it fails to captivate consumers, Google will have an extremely difficult
time fulfilling its seeming desire to take Microsoft down.
It bridges the gap
Google's top product, Search, is available only through a Web browser or mobile
the help of Chrome OS
, Google can bridge that gap in the computing space
just as it has in the mobile market. Not only can it control how people search,
but it can totally control how they get there. That's a key component in all
this. And it can't be overlooked.
Web-based operating systems are the future
it might not happen soon, it's hard to debate the fact that Web-based operating
systems are going to be the standard option for consumers at some point in the
future. Slowly but surely, both the consumer market and the enterprise are
marching to the cloud. Soon, a single provider (or two) will be dominating the OS
segment of that space. Google wants to be that company for the sake of its