Chrome OS Is Critical to Google's Future Growth: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2010-12-13 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Google's Chrome OS platform might be in its infancy, but it is extremely important to the future success (or failure) of Google's business.

Google's Web-based operating system, Chrome OS, is getting considerable attention as of late, due to the company's recent unveiling of more of the platform's features. Google is testing Chrome OS on computers to see how it holds up as a standard operating system for users. There is some question as to whether or not it can eventually become a replacement for Windows. 

Regardless of the initial reviews of Chrome OS, it's becoming clearer than ever that the operating system is integral to Google's business. It might not be generating revenue for Google yet, but it's a long-term prospect for the search giant. It's the company's best hope for competing against Windows and stealing some of that operating system's market share. It's also potentially central to the future success of Google's advertising efforts. 

Simply put, Chrome OS is extremely important to Google's future business growth.

Here's why: 

1. The advertising opportunities 

The secret to Google's success throughout the years has been its ability to monetize its many successful platforms through the use of advertising. The company's Chrome OS will likely be no different. Therefore, Chrome OS could be extremely important to its operation. If it becomes popular and presents compelling advertising opportunities, Google could enjoy a whole new revenue stream to capitalize on. 

2. The Microsoft battle 

Although it might not be a Windows competitor out of the gate, Google undoubtedly has its sights set on Microsoft's operating system with Chrome OS. It makes sense. Windows is an unbridled success, and it's the main reason Microsoft is the company that it is today. But that also means there is a lot riding on Chrome OS. If it fails to captivate consumers, Google will have an extremely difficult time fulfilling its seeming desire to take Microsoft down. 

3. It bridges the gap 

Currently, Google's top product, Search, is available only through a Web browser or mobile app. With the help of Chrome OS, Google can bridge that gap in the computing space just as it has in the mobile market. Not only can it control how people search, but it can totally control how they get there. That's a key component in all this. And it can't be overlooked. 

4. Web-based operating systems are the future 

Although it might not happen soon, it's hard to debate the fact that Web-based operating systems are going to be the standard option for consumers at some point in the future. Slowly but surely, both the consumer market and the enterprise are marching to the cloud. Soon, a single provider (or two) will be dominating the OS segment of that space. Google wants to be that company for the sake of its future success. 



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...

 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel