Cloud Computing: Cloud Startups Prevail at Under the Radar Conference

 
 
By Chris Preimesberger  |  Posted 2012-05-02 Email Print this article Print
 
 
 
 
 
 
 
 
Dealmaker Media's twice-yearly Under the Radar conference showcases some promising startup companies, and there's a lot of competition by entrepreneurs to get into it so they can show off their latest ventures. DM's spring event was held April 26 at Microsoft's Silicon Valley campus in Mountain View, Calif. Each of the 32 companies selected gets six minutes on stage with the all-important PowerPoint, SlideRocket or video presentation to try to impress a group of skeptical venture capitalists looking for companies with good ideas and at least the potential for good execution. The theme this time was "Consumerization of IT," reflecting the surging trend of bringing consumer devices and cloud services into enterprises. Most of the companies showed cloud-service-related products. Chances are good that if a company is a finalist to present at UTR, it will receive funding of some kind—whether from a venture capitalist, an angel investor or other source. These are companies—carefully selected by Dealmaker Media founder Debbie Landa and her team—that are likely to be serious IT influencers in the months and years to come. Following are short descriptions of 10 of this year's award-winners, as voted on by the judges and audience members. eWEEK will examine many of these in closer detail in the weeks and months to come.
 
 
 

Best in Show: Judges

Cloudability manages and monitors cloud costs in one place. It aggregates cloud expenditures into accessible and comprehensive reports to understand and manage costs, reduce waste, and identify opportunities for cost savings with alerts and efficiency recommendations. As a member of the Amazon Web Services provider program, Cloudability supports more than 80 cloud service providers, and offers JavaScript Object Notation (JSON) and XML APIs for connecting cloud billing and usage data to any business or financial system. Cloudability is located in Portland, Ore.
Best in Show: Judges
 
 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 

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