EMC Launches Atmos, Its First Cloud-Building Platform

By Chris Preimesberger  |  Posted 2008-11-10 Print this article Print

Using massive scalability and next-generation, policy-driven management controls, Atmos enables the automation and management of data in global cloud storage environments. Designed for Web 2.0 and Internet companies, telecoms, and other large-scale enterprises, Atmos centralizes storage management and automates placement of information globally in real time.

EMC, one of the world's six largest IT corporations, isn't necessarily seen as an innovator in the data storage industry. In fact, its history has been that of a savvy company that recognizes innovation when it sees it, then uses its considerable financial power to acquire and go to market with it.

To wit: It has acquired some 40 companies since 2003.

On Nov. 10, however, EMC showed that it is now officially a next-gen IT creator when it comes to cloud storage development.

EMC introduced Atmos, its first cloud-building appliance package-a combination of software and industry-standard x86 server hardware that can result in a multi-petabyte, enterprise-level cloud storage infrastructure.

"This represents about two years' worth of development," Jon Martin, director of product marketing for EMC's Cloud Computing group, told me. "It was designed and built by our global development team-completely internally developed product by EMC."

Atmos was developed to help address the unabated growth of unstructured data being compiled, Martin said.

Click here to read a list of key features
in the Atmos cloud-building package.

"Over a billion songs are being shared on the Internet, tens of billions of photos are being shared, and so on. What we're talking about is everything from the smallest ringtones to the largest HD video files that exist," Martin said.

Atmos is aimed at Web 2.0 and Internet providers, and telecommunications, media and entertainment companies so they can securely build and deliver cloud-based information-centric services and applications at a massive scale by providing the capabilities of centralized management and automated placement of information globally, Martin said.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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