NEWS ANALYSIS: Facebook is set to go public at the end of this week. When it does, it might start down the road toward becoming the next Google in terms of wealth as well as the power and market influence that comes with a high market valuation and consistent business success.
Facebook is the worlds largest social network, boasting more than 900 million users and dominating the online world in several countries around the world. On May 18
, the company is expected to go public and raise several billion dollars that it can use to fund acquisitions and promote future growth. Its a lofty goal, for sure, but its one that, given the history of major Web IPOs, doesnt seem out of the question.
Yet another thing thats not out of the question as it relates to Facebook is its ability to become the next Google. Since its IPO, Google has become a Web and technology industry juggernaut, establishing itself as a leader in search, advertising and even mobile phones. In addition, the companys innovative exploits are second to none.
But for the first time in Google's relatively brief and storied history, a new company has come along with a record of rapid growth and global presence that could challenge even Googles unparalleled record.
If Facebook makes the right management decisions and continues to innovate in the social networking space, it might use its IPO riches to become an even greater technology industry powerhouse.
Read on to find out how Facebook could become the next Google.
1. Consider the IPOs
The similarities between Google and Facebook perhaps become most striking when one considers their initial public offerings. As of this writing, Googles IPO is the largest of any Web firm. But Facebook is on its way to shattering that record
. First things first: In order for Facebook to become the next Google, it needs to follow in its footsteps. It appears to be doing that with its IPO.
Although Facebook started without a clear path to monetization, the company is now doing a fine job of generating cash from its user base. In fact, last quarter, it made about $1 billion in revenue by advertising alone. And over time, the company is expected to continue to increase its ad revenue as more marketers warm to the idea of promoting content to people based on many more factorslike when they were born and where they workthan Googles offering.
3. The user base is expanding
According to the latest S-1 Registration Statement Facebook filed with the SEC, the company has 901 million monthly active users. Thats a monstrous figure that is anticipated to hit 1 billion sooner rather than later. The most important reason Google became so rich and powerful is its ever-increasing worldwide user base. So far, Facebook has the same thing going for itself.
4. Facebook has eyes on other markets
Although Google started in search and monetized its service with advertising, the company quickly expanded into other markets, including mobile, maps, applications many others. Facebook, meanwhile, is following that same path with talk of establishing a greater presence in mobile
and even offering an email service through its platform. Facebook is no longer just a social network.