Cloud Computing: Google, Apple Mobile Ad War Makes for Engaging Drama
Google's war with Apple over mobile advertising is shaping up to be an exciting new battleground for the future of the monetizable Web. In the latest salvo, Apple seems to have locked Google's AdMob mobile display ad unit from providing online application ads on Apple's iPhone. Now the Federal Trade Commission is reportedly looking into whether Apple's moves fall within the acceptable bounds of fair competition. How did we get to this stage in the mobile ad war? Take a walk with eWEEK to find out.