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Google Apps Marketplace Gets Down to Serious Business
by Clint Boulton
Before You Start Searching for Apps ...
Learn more about the Marketplace here.
Looking for Apps
Similar to the Android Market, the Marketplace displays top-rated, most-reviewed and most-installed applications.
Google Apps Market Categories
The Marketplace offers several application categories to choose from. Products include accounting and finance and calendar and scheduling. Services cover archiving and discovery implementation and custom app development. There are also enterprise search products and services. Pictured here are calendar and scheduling applications in the Marketplace.
Refinements
The highlighted key lets buyers know whether the applications include Google Calendar integration, universal navigation, single sign-on, Google Docs integration and Google Contacts integration.
Vendor Pages
Clicking on a vendor page reveals all one needs to know about the application and vendor at a glance. Well, not everything, but what the application does, its price and the location of the vendor.
Write a Review
Users may post reviews of the applications they like right in the Marketplace.
Great Success!
Google lists application vendor success stories here.
How to Join
Google offers explicit instructions for how to join the Marketplace here.
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When Google launched the Google Apps Marketplace March 9, it replaced the Google Solutions Marketplace as the main method of selling third-party apps with a more comprehensive offering for products that integrate with the Google Apps collaboration suite. Google Apps Marketplace, if it gains traction beyond its current 50 partner companies, appears destined to challenge Salesforce.com, which has been the dominant cloud computing provider for enterprise applications, and Microsoft, whose own online business apps remain a viable option. To familiarize you with the new and improved Marketplace, here is a brief tour.