Google Becoming the Next Company People Love to Hate: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2010-09-27 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Google could eventually supplant Microsoft as the company that people love to hate. If so, it could have its success to blame as much as anything else.

Over the past 12 years since its inception, Google has become a trusted solution for people around the globe. It has been the average person's search tool, it has delivered its mobile software to a growing number of consumers, and, along the way, it has offered an advertising platform that has helped it generate billions of dollars each year. 

But that growth and its increasing influence could have a profound impact on the way Google is viewed going forward. It's successful, for sure, but all that success is slowly but surely making some folks dislike the search giant. And over time, just as Microsoft became the hated firm in the 1990s, Google could become the company that people love to hate for this decade. 

Here's why Google could become the company people love to hate. 

1. It's more Microsoft-like than ever 

Microsoft has been one of the most disliked companies in the technology industry for quite some time. Part of that is due to the success it has had, but it's also due to Microsoft's willingness to exercise its dominance over the years. Recently, Google has been more Microsoft-like in that respect. The company is successful, and it's using its influence as a market leader to further its goals. That's certainly good for business, but it's not necessarily good from a consumer-opinion perspective. 

2. It's huge

Big companies tend to get hit harder by consumers than those that aren't as successful. A quick inventory of the strong opinions people have about Microsoft and Apple are proof of that. But now Google is huge. And it will likely only get bigger as time goes on. The bigger it gets, the more people will take issue with the search giant. It's simply the way things go. 

3. It has its tentacles in everything 

Google is now asserting itself in a slew of different markets. When the company first started, it was simply a search firm. Nowadays, Google is a major force in advertising, the mobile market and the cloud. Its tentacles are extending far beyond its core business. And as that happens, expect more folks to take issue with Google's decision to expand its operation. 

4. Dominance breeds contempt 

Google's success is nothing that the company should be ashamed about. But that won't stop consumers and other folks from taking issue with it. As Microsoft, Apple and other prominent companies have shown over the past few years, whenever a company dominates a space, it's viewed as naturally hostile to the interests of competing firms and perhaps even to consumer interests. That might not actually be true. But that is the perception. And it's a tough one for Google or any other company to shake. 



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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