Cool Factor' Has Limited Shelf Life}
5. Privacy issues reign supreme
itle='Cool Factor' Has Limited Shelf Life}
5. Privacy issues reign supreme
privacy problems will continue to be an issue for the search giant.
they likely won't make consumers view the company any better. Over the past few
years, Google has been struggling with concerns over the privacy of its
information. The company faced criticism over its handling of Google Buzz. It's
also facing complaints about Google StreetView and its collection of data.
Those privacy problems are a black eye for Google. And they could eventually
prove to be one of the main reasons why consumers take issue with the company.
6. Android OS might play a role
The mobile market is Google's for the taking. And it knows
that. But by being so successful in that space, it could eventually lead to
some harsh feelings for consumers. After all, it's following a similar strategy
to that of Microsoft's in the desktop PC market. And over time, it will likely
corner that market. Plus, security experts are saying that Android OS isn't as
secure as it could be. It sounds like Windows all over again. And that alone
could be a problem for Google.
7. The 'cool' factor declines over time
is still a "cool" company.
It's one that consumers still get
excited by whenever new products or services are released. But over time, any
company's "coolness" factor declines, perhaps with the single
exception of Apple, which continues to lead the pack. Google isn't Apple. And
it can't deliver the same experience with its products that the hardware giant
can. Over time, the company's critics will see the neat products and take aim
at the search company.
8. If it happens with Apple, it will happen with
Apple might be one of the most beloved brands in the world. But
there are also many people who hate it. Those who are squarely in the Microsoft
camp believe Apple and Steve Jobs are all that's wrong with the industry. In
fact, those folks won't even buy Apple products. If Apple has people who can't
stand it, Google undoubtedly will as well. And considering Google doesn't have
as loyal a following as Apple, it might only be a matter of time before the
company sees an anti-Google group form that's even bigger than Apple's.
9. Financial success plays a part
Google has proved to be highly profitable. It has enjoyed such
success because of its ability to monetize its many services through the use of
advertising. But with financial success comes complaints from folks who are
concerned with big business, the size of profits and other considerations. It's
unfair to Google, since management's job is to maximize profits, but it's the
nature of the market that financially successful firms have targets on them.
10. The value argument lives on
As a company becomes more successful, value
becomes the clear issue for most consumers.
They expect a well-known and
highly successful company to deliver the best value of any firm in the space.
And if they perceive that it doesn't, they tend to have negative feelings
toward those companies. That's what happened with Microsoft. And it could
happen with Google if the company doesn't continue to churn out high-quality
products that provide consumers with the value proposition they seek.