Chrome's Market Share Keeps Rising

By Don Reisinger  |  Posted 2011-03-09 Print this article Print

5. The Ominbox is great

Google's Chrome platform has been heralded by Web users for several reasons, but perhaps its most notable feature is the Omnibox. Doubling as an address bar and search bar, the Omnibox makes looking for content on Google Search or quickly going to a desired site much easier. It further contributes to Chrome's aforementioned simplicity. It also offers users a level of appeal that no other similar features in other browsers can match.

6. It's platform agnostic

Internet Explorer is available only to Windows users. Google Chrome, on the other hand, is available to those on Windows, Linux, and Mac OS X. That's an important distinction. Internet Explorer might appeal to some folks, but it's not as readily available as Google's option. And as Mac OS X and Linux continues to gain popularity, that might come back to haunt Microsoft. Windows might be the dominant operating system in the world, but that doesn't mean that Chrome's platform agnosticism isn't welcomed by users.

7. The market share can't lie

Google's Chrome browser has been quickly gaining market share. At the end of 2010, for example, the browser had 7.31 percent of the worldwide browser market, according to Net Applications. Internet Explorer, meanwhile, had over 60 percent share. Last month, according to Net Applications, Chrome's market share rose to 10.93 percent. Internet Explorer's market share declined to 56.77 percent. Google might still have a long way to go, but it seems that an increasing number of users are realizing that Chrome is for them.

8. Google being Google, Microsoft being Microsoft

When one compares Internet Explorer to Google Chrome, they need to think about the companies behind those platforms and what they're really after. When someone uses Chrome, it seems that Google is most concerned with making the browsing experience more efficient for users. It's a strategy that has worked extremely well for the company in the search market and is seemingly working again in the browser space. Simply put, it's another example of Google being Google. Internet Explorer, on the other hand, is more of the same from Microsoft. It's rather bloated, too closely linked to obsolete legacy products and apparently less concerned about usability than it could be. It's a prime example of Microsoft being Microsoft. If market share is the guide, it seems less people are happy with that.

9. Rapid updates

Although Chrome has only been available for a little over two years, Google is now on to the tenth version of the software. Generally speaking, Google updates its browser every six weeks. That's good news for users and it speaks to Google's willingness to continue to improve upon its work. Granted, not all future updates will be major, but they should be important enough for users to justify downloading them.

10. It goes beyond the desktop

Google's browser value to consumers and even enterprise customers goes beyond the desktop. The company's mobile browser, available on Android-based devices, is highly regarded in the smartphone market. Moreover, Google significantly improved its browser for Android 3.0 Honeycomb, delivering full tabbed browsing, Incognito mode, and other features that will appeal to mobile customers. Google's browser effort is the full package across several platforms. And that must be acknowledged.


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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