Facebook Is Apt to Keep Expanding
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5. The mobile play is paramount
For now, Google has a
dominant position in the mobile space, thanks to Android, AdMob and its mobile
applications. However, Facebook is also starting to make a push for the mobile
space, and according to the latest rumors, will be delivering a host of new
apps in the coming years. Both Google and Facebook see how important the mobile
market is.
6. Facebook will soon have the cash
One of the nice things about
Googles business is that the search giant has all the cash it needs to acquire
companies and expand into new markets. Facebook doesnt really have that. But
after it completes its $5 billion in its upcoming IPO, itll
have all the cash itll need to take the next step and grow up as a Web company.
7. Expansion is Facebooks next move
Following that, its
important to point out that Facebook has its sights set on expansion. The
company knows that simply being a social network isnt enough and will need to
try something else. Google came to the same realization after its IPO, when it
discovered that being a search engine just isnt enough. Look for Facebook to
aggressively expand in the coming years.
8. Dont forget the search opportunity
Facebook
has so far dabbled in search by allowing users to input certain terms in
the sites search box, and showing results from across the Web. Facebook has
indicated that it plans to expand on that and its actions apps are helping
bridge the gap between the social network and other Websites. How will Google
respond to that?
9. Google+ anyone?
Want to find the most
obvious way
Google has shown its concerned about Facebook? Look no further than Google
Buzz and Google+. The search giant tried to incorporate Google Buzz into Gmail
for a social-networking push, but after that failed, it tried again with
Google+. That service has caught on with consumers, and now theres a good
chance Facebook and Google will be fighting tooth and nail in the social space
next year.
10. Dont Forget Microsoft
Finally, its important not to
lose sight of Microsoft as a catalyst for the battle between Facebook and
Google. The software company is a Facebook investor, Bing and Facebook are integrated, and Microsoft is also the firm Google hates most. If thats
not a recipe for war, what is?
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