Cloud Computing: Google+ Pages Kick Off With Angry Birds, Pepsi, Toyota, Muppets
Google Nov. 7 fulfilled perhaps its most important demand for Google+ functionality to date, opening up the ability for businesses, celebrities and others to create brand Web pages on the social network. Google+ Pages, which follow the popular Facebook Pages format that helped boost brands all over the world, allow companies, personalities and others to get their marketing messages out. When an enterprise creates a brand page, it can group followers into smaller audiences to share messages about specific products or marketing programs. Consumers who follow brands can do the same, grouping brands they like in affinity Circles as they see fit. Of course, Google created its own pages for some of its more popular brands, including Google.com, Chrome, Gmail and YouTube. This eWEEK slide show highlights those pages and some of the major U.S. and international brands that have already created pages.