Cloud Computing: Google TV Sales Debacle: Eight Reasons the Logitech Revue Doesn't Sell

By Clint Boulton  |  Posted 2011-08-04 Print this article Print
Poor Marketing

Poor Marketing

Aside from actor Kevin Bacon hawking Google TV for Logitech as some balding Kevin Bacon fanboy, have you seen a lot of ads for the Revue or Google TV? Google, which prefers a soft launch to a hard sale, followed by word-of-mouth promotion, should have put the kind of marketing oomph Verizon Wireless used for its Droid smartphones into Google TV.
Logitech, the mouse, keyboard and remote control maker that has bet heavily on Web television service Google TV, surprised the tech world when it fired CEO Gerald Quindlen and announced disappointing first-quarter results. Sales of Logitech's digital home products, including the Revue box and its corresponding remote-control keyboards, fell 53 percent, resulting in a $34 million charge. In the face of such poor performance, Logitech slashed the price of its Revue companion box from $249 to a new low of $99 to accelerate adoption of Google TV by "removing price as a barrier to broad consumer acceptance." This may prove to be a tall task, considering that Logitech also said Revue returns were higher than its sales. While many took this to mean consumers were returning Revues in droves, Logitech clarified this statement to say it's actually retailers such as Best Buy that are sending back the unpurchased boxes, presumably to make room for products that sell. There is no way to sugar coat this failure, but Google TV fans will look forward to the Honeycomb-tailored version of Google TV coming out this summer with access to the Android Market. Meanwhile, this eWEEK slide show covers eight reasons why Google TV and the Logitech Revue that brings it to users aren't selling.

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