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Cloud Computing: Google's Best and Worst Products, Features of 2010

By Clint Boulton on 2010-12-17


2010 was a banner year for Google in terms of new products and features introduced. The company, which made more than 40 acquisitions to improve products and gain traction in key markets, responded to challenges in search and cloud computing collaboration by Microsoft. Google also accelerated its Android operating system development to keep pace with Apple's popular iPhone and iPad tablet computers. The Nexus One appeared Jan. 5 and Google never looked back. The company launched its Google Buzz social conversation service the following month as an alternative to Facebook, which this year emerged as the search engine's greatest threat. While Buzz hasn't exactly caught on with the majority of Google users, there are plenty of products and tools for the company to hang its hat on and be proud of this year, along with a bomb or two. Here eWEEK outlines Google's best and worst products and features of 2010. We tried to start with what we perceived as the best, then some middle of the pack items, and finally, the bombs. You won’t all agree with us, and you'll no doubt wonder where Caffeine and other improvements are on this list, but we tried to go with what users have told us and Google's own reporting about products as the deciding factors for us. Enjoy, and happy New Year.

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Google's Best and Worst Products, Features of 2010

by Clint Boulton

Android

OK, you got us. Android wasn't launched in 2010. But 2010 was the year Android caught fire en route to seeing more than 300,000 activations per day around the world, spanning almost 200 devices. Fueling $1 billion in mobile ads a year, the operating system is clearly Google's No. 1 product of 2010, rising to account for almost one-quarter of all smartphones in the United States. Expect 2011 to be a year of Android tablets as much as 2010 was one for Android handsets.

Google Instant

Easily our favorite new Google search feature, Google Instant streams results to users as they type, using predictive technologies. We love it, and so do financial analysts, who see it padding the company's coffers.

Google Chrome

Google Chrome has rocketed up the browser charts in 2010. Net Applications shows Chrome started the year at 5.2 percent market share. Now it's poised to crack 10 percent next month, sporting more than 120 million users.

Google Places

2010 will be known as the year Google doubled down on local search and advertising, or tried to, at least. While Google whiffed on Groupon, it revamped Google Local Business Center as Google Places to help local businesses get better placement via Google.com and Google Maps. Google Tags, Place Search, Google Boost and Hotpot are all part of this mix.

Gmail Call from Phones

This great feature leverages Google Voice to let Gmail users make free calls to landlines and cell phones right from within the Gmail interface. Gmail is really becoming a unified communications hub.

Gmail Priority Inbox

Google made Gmail smarter with priority inbox, a tool that prioritizes the more important messages for users to help them pare the inbox clutter.

Google TV

Google TV, the marriage between Web and TV channel surfing, has only been out in the market since October. While it's gotten a bad reputation for being too expensive and a bit rough, it's a quality product that should only improve over time, eWEEK found.

Google News Revamp

Google refreshed Google News in July. Readers can customize Google News based on their personal interests, promoting and demoting stories and other features the way they might on some social networks. Many folks hated the changes, but we found them attractive and useful.

Voice Actions

Joining Voice Search and Voice Input, Google Voice Actions for Android moved the company one step closer to making speech the primary input method on mobile phones.

Chrome OS

OK, so Chrome OS hasn't officially launched this year. Google missed the deadline to have Chrome OS netbooks on the market by now. Instead, they're coming next year from Acer and Samsung. Chrome OS isn't done, but it's promising. Why talk about it in 2010? Because we have the Cr-48 test netbook and love its speed and ease of use, despite the bugs.

Nexus One

This smartphone straddles the fence of best and worst products of 2010. As a device, the Nexus One, which Google co-developed with HTC, was a fan favorite. It was the first handset to run Android 2.1, and it was super fast with a 1GHz processor. But the delivery model proved premature. Google sold it only through its Webstore and failed to move enough units. Google's Android chief Andy Rubin said Google was too ambitious in thinking this sight-unseen model would fly, which is why the new Samsung Nexus S launched at T-Mobile stores and Best Buy, allowing users to play with the device before buying it. We're pretty sure this product will sell better, but it's still only on T-Mobile or unlocked.

Google Social Search

OK, show of hands. How many of you are using Google Social Search in your daily travels on Google.com? We didn't think so. Adding social to search is an interesting idea, but this iteration, where social search results hide at the bottom of search results page recalls the adage: If the tree falls in the forest with no one around, does it make a sound?

Google Buzz

Google in February launched Google Buzz with great fanfare, which was overshadowed quickly by major privacy concerns. Buzz never recovered and no one but Googlers and their friends use the service. Expect Google to abandon it in 2011, or bundle it with the forthcoming Google + 1 social layers.

Google Wave

Wave was announced with such promise in May 2009 only to be shuttered in August 2010. If hype alone could thrust success upon a product, Wave would be Google's biggest product ever. As it was, it failed to catch on. This was easily Google's biggest failure to date.

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