Google's Larry Page: 10 Lessons From His First Year as CEO

 
 
By Don Reisinger  |  Posted 2012-04-04 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Google CEO Larry Page has learned many lessons in his first year as the search giant’s chief executive. But it hasn't been a mistake-free year, and hopefully he won't repeat those mistakes in his second year.

Google CEO Larry Page has been in his position for a year now. As the head of the company he€™s founded, he€™s watched the firm generate billions of dollars in revenue, build up its cash reserves and put intense competitive pressure on countless competitors. From a financial perspective, it€™s hard to see any way that Page and his management team have done a less-than-stellar job or how they might do better. Certainly most investors might agree that the chances are that Google will only continue to grow and prosper in future years.

But as with any other executive, Page needs to look back at his last year and evaluate how he handled certain issues. More importantly, he should analyze the market dynamics that prompted him to make certain decisions throughout the year. Simply put, Larry Page can learn a bunch of lessons from his first year as Google CEO, and if he commits them to memory, he€™ll be far more likely to succeed.

Read on to find out what sort of lessons Larry Page should consider from his first year as Google CEO.

1. Patents are a continuing concern

If nothing else, Page should have learned in the past year that patents are a huge concern. From Apple to Oracle to Motorola, just about every company is engaged in a patent lawsuit somewhere around the world. Page and his company have to be well-prepared to fight legal attacks€”especially the one from Oracle€”and keep building up Google€™s patent portfolio to fend off new lawsuits.

2. Regulators aren€™t friendly to Google

The European Union€™s Competition Commission is currently determining whether to launch a formal antitrust investigation into Google€™s search practices. The company has also been hit hard by regulators in the U.S. At this point, Page should have learned from his first year that regulators just aren€™t friendly to the search giant.

3. Social networking is a tough nut to crack

During Page€™s first year as CEO, he watched his company€™s social network, Google+, grow. However, he also watched Facebook and Twitter continue to dominate the space. Unfortunately for Page, social networking is a tough nut to crack. At least right now, his company isn€™t anywhere close to posing a serious challenge to the social networking leaders.

4. Tablets aren€™t smartphones

Although Android has soared to a strong position in the smartphone market, the tablet space is a different story altogether. Apple€™s iPad is the dominant force in the tablet market right now, and so far, none of Google€™s third-party vendors has been able to change that. Page should try to find a way to address his company€™s tablet issues this year.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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