Involve Risk Management and Networking Teams

By Ellen Rubin  |  Posted 2010-08-19 Print this article Print

Best practice No. 3: Involve risk management and networking teams

The cloud-perhaps even more than other technology shifts-has raised red flags about security since your applications and data will potentially be moving outside of the enterprise firewall. Engage your company's security and networking experts from the beginning to understand their perspective and address their concerns directly. Get them involved in the discussion early so they'll understand why the cloud is important to the business and how you want to use it.

Give your company's security and networking experts a chance to review their security concerns with potential vendors before you sign up. Opening the network for outbound Internet access may require support, so make sure the networking team has time to review any requirements.

Best practice No. 4: Decide which clouds are acceptable

Finding a cloud that's best suited to your needs is as critical as identifying the right target applications. Cloud offerings vary widely-in their APIs, configurations, storage infrastructure, networking options, pricing structures and service-level agreements (SLAs). Some of the variables will be essential for your requirements, while others are simply nice to have.

The process is similar to the way you would evaluate any other technology offering-except the environment is probably new and unfamiliar. You may want assistance from a partner with cloud expertise who can help you qualify the various cloud options to make sure you make the right choice.

Best practice No. 5: Create a sandbox where people can experiment

All of the different user groups should be able to see how a cloud-based application compares to a traditional one. Give business users, administrators and developers a chance to evaluate the benefits and the limitations of the cloud from their perspective. Application experts can use the sandbox to run functionality and performance testing on the application in the cloud to see how it behaves compared to the traditional environment, as well as to see if any differences are acceptable.

Ellen Rubin is founder and Vice President of Products at CloudSwitch. Ellen is an experienced entrepreneur with a proven track record in leading strategy, market positioning and go-to-market for fast-growing companies. Prior to founding CloudSwitch, Ellen was vice president of marketing at Netezza. As a member of the early management team at Netezza, Ellen helped grow the company to over $125 million in revenues and a successful IPO in 2007. Ellen defined and created broad market acceptance of a new category, "data warehouse appliances" and led market strategy, product marketing, complementary technology relationships and marketing communications. Prior to Netezza, Ellen founded Manna, an Israeli and Boston-based developer of real-time personalization software. Ellen played a key role in raising over $18 million in venture financing from leading U.S. and Israeli venture capital firms, recruiting the U.S.-based management team and defining product and market strategy. Ellen began her career as a marketing strategy consultant at Booz, Allen & Hamilton. She holds an MBA from Harvard Business School and an undergraduate degree, magna cum laude, from Harvard College. Ellen can be reach at

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