Three Cs of Cloud Computing: Consulting, Customizing and Continuing
Three Cs of cloud computing: consulting, customizing and continuing
To be effective in the Three Cs of cloud computing, organizations must be able to do four things:
1. Provide IT as standardized "service offerings" via the cloud in a way that accelerates delivery, improves efficiency, reduces risk and lowers capital and operational costs. These service offerings can include hardware as a service, platform as a service, software as a service or a variation of the three;
2. Quickly build, sell and service cloud offerings, as well as the infrastructure and operational management software, to make IT "invisible" so the focus is on the business;
3. Become proficient in public and private cloud capabilities;
4. Build private clouds on their own, and create and offer a replicable set of cloud enablement, delivery and operational skills that will accelerate the adoption of this model.
When it comes to cloud computing, we know there are opportunities in hardware and software, but the real money stands to be made in services. At its core, this is a skills business. The ability to quickly assess the need, customize a solution and continue to revise it as needed is the only way to be truly successful.
If businesses keep in mind that their customers want to employ the cloud to solve real business problems, and they can effectively consult, customize and continue cloud services that address a specific problem, they will be successful in rolling out effective cloud computing programs.
Along with our many business partners, we are working to help our clients determine where to use cloud computing to realize the greatest value, today and tomorrow. The rewards for skilled cloud business partners will be profits, retained customers and new customers.
Sandy Carter is Vice President, Software Group Business Partners and Midmarket at IBM. She is responsible for worldwide, cross-company sales and marketing for the business partner channel for the IBM Software Group. She is on the board of the Women in Technology International (WITI) Executive Advisory Council, WITI GEN (Global Executive Network), the Forrester CMO Council, and International Child Art Foundation (ICAF). She also serves as a board member of the Grace Hopper Industry Advisory Committee and is a member of the Society of Women Engineers (SWE). Sandy is the author of two books, "The New Language of Business: SOA & Web 2.0" and "The New Language of Marketing 2.0: Social Media". She is an avid social media evangelist and received a MarCom award for her blogger and Twitter communities.
Sandy holds a Bachelor's degree in Math and Computer Science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes. Visit her blog at http://socialmediasandy.wordpress.com and follow her on Twitter @ sandy_carter.