A new IBM study indicates that enterprise leaders expect the use of cloud computing for transforming business models to double by 2015.
VEGASA recent IBM study showed that the number of
enterprises turning to cloud computing is expected to double by 2015.
At its IBM Pulse 2012 conference here, IBM released the findings
of its study, which indicated that businesses that embrace the transformative
power of the cloud will have a significant advantage in the race to introduce
new products and services and capture new markets and revenue streams.
Indeed, to better understand the shift in how organizations use the
cloud today and how they plan to employ it in the future IBM, in conjunction
with the Economist Intelligence Unit, surveyed more than 500 business and
technology executives worldwide. The findings were compiled in the new study,
titled "The Power of Cloud: Driving business model innovation."
"Companies are starting to understandcloud isn't just about
gaining efficiencies and cost savings; it's about driving the kind of
fundamental innovation that provides lasting marketplace advantage," said
Saul Berman, IBM global strategy consulting leader and co-author of the study,
in a statement.
Ninety percent of those surveyed said they are currently using
cloud computing or plan to be in the next two years, according to Scott Hebner,
vice president of marketing for IBM Tivoli. Yet, increasingly, enterprises are
looking to the cloud for significant change.
Although just 16 percent of the executives surveyed said they are
already using cloud capabilities for sweeping innovation, such as entering new
lines of business or reshaping an existing industry, 35 percent said that by 2015
they intend to use it to transform their business models.
And while a little more than half of the respondents said "improving
organizational efficiency" is a top business challenge today, only 31
percent anticipate it will be a top challenge in three years. Instead, the
study indicates that their focus is shifting to growth and competitive
initiatives in the future.
The objectives cited by survey respondents for adopting the cloud
are in line with these business goals, indicating that business needs will soon
rival IT motivations for cloud adoption: 62 percent of survey respondents said
increased collaboration with external partners is a key objective for adopting the
cloud; 57 percent cited competitive cost advantages through vertical
integration as a major motivation; and 56 percent pointed to opening new
delivery channels and markets as an important objective.
Moreover, examples cited in the report showcasing how the cloud is
being tapped to drive new revenue streams and enhance business models include
an online marketplace for handmade goods that has taken advantage of cloud
computing's cost flexibility to gain access to more powerful analytics online.
The company is able to cost-effectively analyze data from the approximately 1
billion monthly views of its Website and use the information to create product
recommendations, providing it with access to tools and computing power that
might typically only be affordable for larger retailers.
The study also cites an online health information network that
enables the exchange of health information and transactions among health care
providers, employers, payers, practitioners, third-party administrators and
patients in India, IBM said. By connecting more than 1,100 hospitals and 10,000
doctors, cloud computing's capabilities are facilitating better collaboration
and information sharinghelping the network pursue a more collaborative
business model and deliver improved care at a low cost.
"Cloud has the power to open doors to more efficient,
responsive and innovative ways of doing business, and we believe the companies
that will come out on top will be the ones that find ways to leverage it as a
key point of differentiation in driving business value," Berman said. "Whether
they choose to tap cloud to optimize, innovate or even disrupt their business
models, they need to start working on it now."
For more information on the study, go to: www.ibm.com/gbs/powerofcloud