To help drive home its point that IBM is serious about cloud computing, Big Blue hosted an event at the US Open to show its cloud prowess in action. Cloud computing is a key IBM growth initiative through 2015.
YORK - To help drive home its point that IBM is serious about cloud computing,
Big Blue hosted an event at the US
to show its cloud prowess in action.
has long been a partner of the US Tennis
in handling all the IT operations behind the US Open and
other Grand Slam tennis events. At a press event hosted by IBM at the US Open
here on Aug. 31, Gordon Smith, the executive director and chief operating
officer of the USTA, said, "IBM has been a USTA partner for 18 years. We've got
the best technology partner on the planet bar none. We can't even begin to use
the capacity IBM has provided us."
given the elasticity afforded by cloud computing, Smith is right in so many
ways, as IBM is bringing its cloud capability to the US Open operation.
at the event, Walt Braeger, vice president of cloud computing and Global
Technology Services at IBM, laid out IBM's cloud computing strategy and
reiterated IBM CEO Sam Palmisano's vision that the cloud will be a significant
part of IBM's growth and focus through 2015. In fact, Braeger said IBM expects
to see a boost in revenue of about $3 billion from cloud computing and related
products and services.
the case of the US Open, IBM provides a cloud computing capability that allows
the USTA to scale up dramatically for the U.S. Open Tennis Tournament. IBM
rapidly creates and provisions services on a common infrastructure -- services
that are mission-critical to the tennis tournament, Braeger said.
instance, IBM takes an asset such as real time and historic sports data and
leverages it using a common infrastructure to deploy services of all kinds to
different consumers -- media organizations, tournament officials, the public,
tennis players, etc. -- on different platforms, such as broadcast, Web, iPhone,
Twitter and others.
has also added new services and new devices so that we can deliver these assets
every year, all the while managing traffic growth and reducing costs such as
energy, floor space and labor," said Jen Knecht French, a spokeswoman for IBM.
Singer, vice president of sports marketing at IBM, said the cloud comes up as a
component of IBM's larger Smarter Planet strategy, where IBM is looking to cash
in on the emerging "instrumentation" of not only IT infrastructure, but the
physical infrastructure of buildings, cities, cars, trains, planes, you name
it. The world is becoming smarter and IBM is prepared to step in and tackle all
the data being produced as a result of this smarter planet -- as IBM culls data
from the myriad devices that instrument infrastructure as well as from the
devices that make up everyday consumer technology. Not only is IBM equipped to
handle the massive data requirements with its big hardware and storage systems,
the company also is set to provide analysis through its predictive analytics
has spent several billion dollars acquiring new analytics technologies,
including $1.2 billion for SPSS and $4.9 billion for Cognos, among other deals.
IBM also has acquired cloud computing companies including Cast Iron Systems and
as evidence of further use of its cloud and Smarter Planet strategy in action,
at the US Open IBM culls and analyzes data from the Open radar guns, chair
umpire system, court-side statistician (a Think-pad based system) and the
broadcast TV feeds, among other things, IBM said.
Braeger said IBM has done two things the signaled its seriousness about the
cloud. One was appointing a senior executive to oversee cloud computing, and
the other was the company began a transformation effort starting inside IBM's
own CIO's office.