Cloud Computing: IBM's Top 12 Tech Trends for 2012 Include Cloud, Analytics, Mobile

By Darryl K. Taft  |  Posted 2011-12-05 Print this article Print
Four Keys

Four Keys

The four technologies that emerged as keys for future success are business analytics, mobile, cloud and social business.
What if you could predict the next big trend in IT to stay a step ahead of your competitors or ensure that you were building the right skills for future success? The IBM 2011 Tech Trends Report is designed to provide a glimpse into what IT tools will become critical for businesses to adopt and the skills IT professionals need to stay ahead of the curve, drive success and help build a smarter planet. As a result, IBM is focusing on four key areas: business analytics, mobile, cloud and social business. According to IBM, the demand for cloud computing is on the rise as organizations look to expand the impact of IT to deliver innovative services while realizing significant economies of scale. According to market research firm IDC, $17 billion were spent on cloud-related technologies, hardware and software in 2009. IDC analysts expect that will grow to $45 billion by 2013. IBM officials said their analytics technologies help track key customer advancement milestones, allowing them to better target investments in marketing programs, content and products to improve results. They also help customers gain faster insight from statistics, charts and dashboards to determine the effectiveness of their marketing programs, call center performance and cross-selling initiatives. The vendor's social business initiatives allow enterprises to measure the impact of social activity on their Website, including social referrals and the use of social features such as product reviews, enabling them to make better investment decisions in social programs. IBM also is exploring ways to buy, sell and secure greater customer loyalty at a time when mobile computing and social networks are growing. For the 2011 Tech Trends Report, IBM surveyed more than 4,000 IT professionals from 93 countries and 25 industries about the future of IT. Here are 12 tech trends for 2012 from the report. More information from the report can be found in this YouTube video series. For a related article
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

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