The new Open Data Center Alliance consists of about 70 global enterprises representing more than $50 billion in annual IT investment that want cloud systems to work more efficiently.
Intel and a number of its international partners proved to be in
sharing frames of mind Oct. 27 when they jointly announced their new Open Data Center Alliance.
The new coalition consists of about 70 global enterprises representing
more than $50 billion in annual IT investment and that have cloud
research or projects under way, Intel Data Center Group Vice President
Kirk Skaugen said at a press event in San Francisco.
Basically, Intel and partners believe that the only way for IT to
continue to handle the skyrocketing amount of business and personal
data--and the ever-changing number of applications to process it
all--is for the industry and users to agree on data center components
that all work together for the common good.
The thinking is that with those components interacting in better
fashion, public and private cloud systems to be built in the future
will then be able to work together more efficiently.
Key points in that common good, of course, would be improved
effectiveness in computing, storage and networking components, so
enterprises can serve their customers better, conserve electrical
power, cut carbon waste and save physical space in data centers.
Members of this new industry group have pledged to work together to use
open standards to create interoperable, federated cloud systems;
automated movement of software applications and resources within
various systems; and PC and device-savvy client-aware clouds that
automatically know what processing should take place in the cloud or on
a laptop, smartphone or other device.
An international steering committee
The new group's steering committee has an international membership
consisting of BMW, China Life, Deutsche Bank, J.P. Morgan Chase,
Lockheed Martin, Marriott International, Inc., National Australia Bank,
Shell, Terremark, and UBS.
The alliance will determine future hardware and software requirements
that lead to more open and interoperable cloud and data centers.
Intel will serve as an adviser within the alliance, whose initial
membership is focused on user companies rather than technology
At the San Francisco press event, Intel also introduced another
industry group called Intel Cloud Builders, which consists of 20
global-scope hardware and software makers, which will commit resources to
promote innovation in the software development community to make clouds
easier to deploy, use and share.
"The industry has an opportunity to accelerate the potential of cloud
computing, delivering even better industry economics through this
transformation," Intel's Skaugen said. "With the Open Data Center
Alliance, we now have the world's top businesses focused and actively
engaged with Intel and the high-tech industry, accelerating solutions
to the cloud's key challenges.
"The server industry has gone through an amazing transformation since
the Intel Pentium Pro's introduction in 1995; our goal is to ensure
that cloud computing continues to deliver breakthrough economics based
on the same fundamental principle -- innovation on open, interoperable