Intuit Makes Move to the Cloud With Acquisition of DemandForce

 
 
By Chris Preimesberger  |  Posted 2012-04-27 Email Print this article Print
 
 
 
 
 
 
 

DemandForce, based in San Francisco, produces mobile device, email and social-networking tools that help small and midsize businesses automate their marketing and customer communications.

Fresh off yet another tax season in which a high percentage of U.S. tax filers rely on its annually updated software, Intuit made some other news April 27 by announcing the acquisition of DemandForce for $423.5 million in cash.

DemandForce, based in San Francisco, produces mobile device, email and social-networking tools that help small and midsize businesses automate their marketing and customer communications. DemandForce also incorporates online user reviews into its package.

Mountain View, Calif.-based Intuit, which makes TurboTax and QuickBooks, said DemandForce will accelerate the company's strategic expansion into other types of high-value software-as-a-service products for small businesses.

Intuit has expanded beyond desktop software into delivering cloud-based software and services. Naturally, this includes its specialties: tax preparation for households, personal and small-business bookkeeping, and small-business payroll processing.

The company also said Demandforce has achieved strong traction in vertical industries such as health care, dentistry, automotive, optometry and chiropractics.

The transaction is expected to add one to two percentage points to Intuit's revenue growth in fiscal 2013. The deal is expected to close in May.


 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 
 

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