New Generic Top-Level Web Domains Change URLs Forever
NEWS ANALYSIS: The new top-level Web domains that ICANN opened up recently promise to make your life more complex, impact your budget and raise new security threats. And that's the good news.On Jan. 12 the Internet Corporation for Assigned Names and Numbers opened up the Domain Name System to allow basically anything as a top-level domain. This means that you can now expect to see addresses with company names or other specialized words in the part after the dot. You might, for example, see domains with .beer or .pizza. Or you might see company names such as .ford or .eweek. In fact, with a few exceptions and a few limits, you can find pretty much anything for a top-level domain. Until recently, TLDs were based on the type of site, such as .com or .edu, but that's all changed with the introduction of generic top-level domains, or gTLDs.
The registration window for the new gTLDs closes March 29, 2012, and the last day for applications is April 12. You can find details on how to apply for a top-level domain of your choice on the organization's Website, where the details of how this system works are clearly laid out. It's worth reading.