Oracle Goes New School by Launching Own Public Cloud

By Chris Preimesberger  |  Posted 2012-06-06 Print this article Print

Oracle Cloud is the full package, complete with Platform Services, Application Services and Social Networking Services.

REDWOOD CITY, Calif. -- Oracle, for more than a generation a proponent and defender of the conventional on-premises data center system, is now officially both a cloud-systems and cloud-services provider.

The all-purpose IT products and services provider launched its Oracle Cloud on June 6 before several hundred invited guests (mostly customers, analysts, journalists) and a Webcast audience in a media event on its San Francisco Bay shores campus here.

Oracle Cloud is the full package, complete with Platform Services, Application Services and Social Networking Services. It is up and running now, and you can access it here.

Registration requests currently are being taken for the various subscription-based application services, which include Fusion CRM, Fusion HCM (human capital management), and Oracle Social Network--a response to Salesforce's Chatter.

"It's been a long time coming," Oracle CEO and co-founder Larry Ellison told the audience at the launch event. "We made the decision to rebuild all of our applications for the cloud almost seven years ago. We called it 'Project Fusion.' Some of our competitors called it 'Project Con-fusion,' which is memorable. Seven years of work, thousands of people, billions of dollars -- to make the transition from being an on-premise application provider to a cloud application provider."

What Ellison did not say June 6 was that back in 2008 -- four years ago, and ostensibly while Oracle was developing cloud applications -- he had publicly eviscerated cloud computing at Oracle World in San Francisco and in an interview with The Wall Street Journal.

Why? Because at that time, cloud computing wasn't yet mature, no one knew exactly where it might be going, and it posed a huge threat to Oracle's core business. Times certainly change, and so do attitudes. Oracle's attitude and approach to cloud computing indeed has swung 180 degrees in the last few years as it has joined the pack in pursuit of cloud-related business.

Platform Services in the Oracle Cloud

These include the heavy-duty Oracle database in the form of a secure cloud service, available via monthly subscription. Other Oracle Cloud Platform Services will include:

  • Java Services to develop, deploy and manage Java applications using Oracle WebLogic.
  • Developer Services to allow application developers to collaboratively build applications.
  • Web Services to build Web applications rapidly using PHP, Ruby, and Python.
  • Mobile Services to allow developers to build cross-platform native and HTML5 mobile applications for smartphones and tablets.
  • Documents Services to allow project teams to collaborate and share documents through online workspaces and portals.
  • Sites Services to allow business users to develop and maintain visually engaging .com sites.
  • Analytics Services to allow business users to build and share analytic dashboards and reports through the cloud.
Oracle has been stockpiling business applications over the years for on-premises, server-based deployments, such as Seibel Systems, JD Edwards, Hyperion and PeopleSoft. In the last year or so, however, the company has picked up cloud-ready acquisitions such as Taleo (for its HCM), RightNow (CRM) and Endeca (data management) to add to its new arsenal.

Application services in the Oracle Cloud will include:

  • ERP: A complete set of Financial Accounting, Project Management, Procurement, Sourcing, and Governance, Risk & Compliance applications.
  • HCM: A complete Human Capital Management solution including Global HR, Workforce Lifecycle Management, Compensation, Benefits, Payroll and other applications.
  • Talent Management: A complete Talent Management solution, including Recruiting, Sourcing, Performance Management, and Learning.
  • Sales and Marketing: A complete Sales and Marketing solution including Sales Planning, Territory Management, Leads & Opportunity Management, and Forecasting.
  • Customer Experience: A complete Customer Service solution including Web Self-Service, Contact Centers, Knowledge Management, Chat, and email Management.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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