CEO Ellison also took the wraps off his company's newest cloud-oriented middleware products and strategy, called Oracle Public Cloud, in an afternoon keynote at the OpenWorld 2011 conference.
SAN FRANCISCO - Oracle
jumped onto the increasingly crowded social-networking gravy train Oct. 5 when
its co-founder and CEO Larry Ellison introduced the enterprise-oriented Oracle Social
Network as a key part of its evolving cloud strategy.
Ellison also took the wraps
off his company's newest cloud-oriented middleware products and strategy,
called Oracle Public Cloud, in an afternoon keynote at the OpenWorld 2011
The Oracle Public Cloud will
offer companies a new, more centralized way to obtain integrated
cloud-supported applications and infrastructure for their data centers. It also
will enable IT managers with Oracle shops to deploy in quicker fashion the
newest Fusion applications, middleware-not to mention databases. Naturally, it
is all hosted and managed by Oracle.
The Oracle Social Network
will become the user interface to the Oracle Public Cloud. Companies will
be able to control access to their own sites within the cloud, and may allow
(or disallow, as needed) executives, employees, contractors, partners, customers,
consultants and applicants-the entire gamut of people doing business
The internal network allows
users not only to collaborate in real time on projects, useful information and
content, but it also connects to the more than 100 Fusion applications
currently available. These include HR, CRM, and financial and employee-benefit
Like any other cloud
service, the new Oracle cloud is designed to enable IT shops to get as much
capacity as they need on demand. Oracle Public Cloud also will allow
enterprises to toggle between software as a service (SaaS) and on-premise
versions of their applications at any point after deployment, "because the
apps are all built on the same code base," Ellison said.
Ellison also announced new
Oracle Fusion CRM and Human Capital Management cloud services, in addition to
the Oracle Java Cloud Service and Oracle Database Cloud Service.
Basically, any application,
middleware, database or Web service developer can now obtain the tools and applications
they need through the overall cloud service.