Interest in cloud computing architecture still remains largely theoretical for many corporations. However, a growing number of enterprise companies are diving into the cloud to perform complex calculations on very large data sets. One such application thats fueling greater awareness of cloud computing's ability to impact the corporate bottom line is in the field of predictive analytics, allowing companies to create models that can predict customer behavior and other critical business information. In this video, Baseline Contributing Editor Steve Kovsky talks with Dr. Michael Zeller, cofounder and CEO of Zementis, and a leader in the field of open source cloud computing and predictive analytics.