Salesforce CEO Marc Benioff Talks Cloud Computing, Twitter
Salesforce.com CEO Marc Benioff discussed his company's use of cloud computing and software as a service at a New York conference, demonstrating the new features of its Sales Cloud. Google, Facebook, Microsoft and IBM have also been pushing hard into the cloud-computing space as part of their grand strategies. Saleforce.com also has a new agreement with Twitter.NEW YORK - Salesforce.com CEO Marc Benioff, whose company just cut a new deal with Twitter this week, is seeing the possibilities of cloud computing expand as more and more platforms - not just applications - move into the cloud. Along with Google, Facebook, Microsoft, IBM and other companies, Salesforce has been making an aggressive push into cloud computing, recently focusing on expanding its SAAS (software-as-a-service) repertoire. The company currently maintains a Sales Cloud and Service Cloud.
"There's a question that Twitter asks: 'What are you doing?'" Frank Eliason, director of Digital Care for Comcast, said during the presentation. "There's a lot of great data, data that marketers pay a lot of money for, and it's there for free."
Twitter could also play a more vital role as the use of social networking increases in the enterprise. "Social networks have developed the power to not only influence customer buying patterns, but also how companies serve their customers and partners," Sheryl Kingstone, an analyst with the Yankee Group, said in a March 23 research note. "With social networking predicted to grow to 229 million users worldwide by 2012, the ability to harness the information found on those sites is a marketing and service powerhouse."
Salesforce announced record quarterly revenues of $290 million for the fiscal fourth quarter ended Jan. 31, posting net profits of $13.75 million and fiscal-year revenues of $1.077 billion. On March 16, Salesforce also celebrated its 10-year anniversary. After originally starting in a small apartment in San Francisco, the CRM service has grown to include the Apex development language, Visualforce, the AppExchange platform and the Force.com "platform as a service." It also provides real-time upgrades to its applications. During the presentation, the company touted the ability of clients to either download integrated applications from Force.com's AppExchange, or build their apps using Salesforce's cloud.
"We built a multitenant virtual machine that can execute your code," Benioff said during the presentation. "You're writing it in Apex and in our system, and because of that we can build apps five times faster. The real-time workflow and approval have been built directly into the system" "You build your app, and you inherit our architecture," Benioff emphasized. Editor's Note: This story has been updated with a comment from an analyst.