Salesforce.com expands its cloud offering by delivering a new offering: Salesforce CRM Spring '09. Built on the company's Force.com platform, Salesforce CRM Spring '09 is Salesforce.com's 28th generation release. The Salesforce CRM Spring '09 offering features both a service cloud and a sales cloud.
Salesforce.com has delivered Salesforce CRM
Spring '09, its cloud computing solution for customer service and sales.
Built on the company's Force.com platform, Salesforce CRM
Spring '09 is available to the company's nearly 52,000 customers. It is
Salesforce.com's 28th generation release and delivers more than 50 new
features. Indeed, in the past year, Salesforce.com has put more than 200 new
features into the platform. The Salesforce CRM
Spring '09 offering features both a service cloud and a sales cloud.
"Salesforce.com is the leading cloud computing solution for customer
service and sales," said Rebecca Wettemann, vice president of research at
Nucleus Research, in a statement. "The cloud computing model gives
customers a low-cost, low-risk way to run their business without incurring
significant upfront costs and helps customer service and sales representatives
work smarter-a key advantage in today's climate."
"This is the year of cloud computing for the CRM
industry, and Salesforce.com is the undisputed leader," said Marc Benioff,
CEO of Salesforce.com. "Salesforce.com
is helping companies grow their business without growing costs by delivering a
cloud computing solution for customer service and sales with Salesforce CRM
The Salesforce.com Service Cloud brings together cloud computing platforms such
as Google, Facebook and Amazon.com to capture all the conversations and
community experts in the cloud. And the Service Cloud helps companies deliver
the expertise of the community to customers, agents and partners regardless of
location or device-ensuring that the quality of customer service is consistent
across every channel.
For the Sales Cloud, Salesforce CRM
Spring '09 delivers four new features focused on sales and marketing
collaboration. One new feature is called the Opportunity Genius. The
Opportunity Genius will let companies tap into the collective wisdom of their
sales organizations to arm their sales representatives with the best practices
and knowledge to close deals.
The new offering's Content Assembly feature enables users to create new
sales and marketing materials by leveraging existing presentations found in
Salesforce CRM. The Content Delivery feature
makes it easy to package presentations, videos, proposals and more and
transform them into URL links that can be sent and viewed by external
recipients. And Content Tracking works by delivering content as a hyperlink, so
sales and marketing professionals will know who views their materials so they
can follow up immediately. Companies can also track all of the actions taken
with the link, including downloads and the amount of time spent viewing the
"Customers are already sharing knowledge and having meaningful support
conversations in the cloud with their community of friends and experts.
Salesforce.com and the Service Cloud will allow us to join the conversation
with this expert community to improve the way we serve our customers,"
said Bill Hoban, CIO of Extra Space Storage,
in a statement.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.