These new products and services do not come as a surprise. Most of them have been introduced in the last year or so, but they are coming into general availability now.
VMware
ought to be feeling pretty good right about now.
The Palo Alto, Calif.-based,
EMC-owned virtualization software kingpin is sitting in the mid-90s percentile
in all the right marketing reports, meaning that more than 90 percent of the
world's enterprise workloads running in virtual machines use VMware's
hypervisor and surrounding IT.
Another
key metric is that a tipping point has recently been reached in 2011, in that
more than half of the world's IT workloads are now doing their work in virtual
machines. Yes, that means the entire globe. Few people would put up an argument
if you called that domination of a market by one company.

As
it hosts some 30,000 attendees at
VMworld
2011 in Las Vegas-the first time the event has been held outside of San
Francisco in three years (Salesforce.com's Dreamforce is occupying Moscone Center this week)-VMware
launched a total of eight new or refreshed products on Aug. 29 and 30.
Their
common bond is that they are all pointed at the hybrid cloud as the next big
step for IT systems-at this point, mostly for those deployed by SMBs and
midrange companies.
These
new products and services do not come as a surprise. The newest version of
vSphere,
v5.0, was introduced on July 12, with VMware positioning it as a key
virtualization tool for "people who just want [IT] infrastructure to go
away," in the words of VMware CEO Paul Maritz.
Go
here to read eWEEK Labs' Cameron Sturdevant's
review
of vSphere 5.0.
The
products officially released this week include vCloud Connector v1.5; Disaster
Recovery to the Cloud with vCenter Site Recovery Manager 5; Global Connect, a
new feature of the vCloud Datacenter; and a new Web service where customers can
get more information and carry out trial runs of some vCloud-based cloud
services.
At
the conference, VMware also launched
vFabric
Data Director, a new database-as-a-service (DAAS) solution for the
enterprise.
"Virtualized
infrastructures are really the new hardware," Maritz said at a press
conference at the Terra Gallery in San Francisco. "You just want to plug
it in and make it work."
Laying Out the New Software, Services
Global
Connect is a new feature of the vCloud Datacenter added to the
vCloud Datacenter Services portfolio that was
introduced
a year ago at VMworld. Global Connect centralizes a cloud deployment by
enabling customers to select from a menu of cloud services from multiple
providers across geographies as if they were a single, virtual cloud. Little do
the customers know how complicated the system is under the hood.
The
vCloud Connector v1.5 beta features improvements involving speed, reliability
and increased flexibility-as most new software claims to have. Using Connector,
customers will get faster and more reliable data transfers that reduce the time
to transfer workloads, especially large data sets.
vCloud
Connector is now available as a plug-in to vSphere 5.0. General availability is
planned for Q4 2011.
VMware's
new customer portal, a sort of social networking tool for service providers,
was developed to serve as a gateway to the cloud for those ready to take the
leap. The new portal simplifies the task of service providers to find partners;
it also makes it possible for customers to test out services.
VMware's
new data recovery feature, Disaster Recovery to the Cloud, is built upon
vCenter Site Recovery Manager 5. It puts disaster recovery services from
participating partners out as a set of menu choices. Hosting.com, Iland,
FusionStorm and VeriStor were the first four service providers to offer disaster
recovery services for this.