Will Amazon.coms Growth Strategy Work?

By: Mary E. Behr
2003-12-04
Article Rating: / 5

For the first time in its eight-year history, Amazon.com posted a profitable quarter that wasn't driven by holiday shopping. But to keep growing, Amazon will need to wield more clout offline. Here's a look at its untested strategy to offer back-end online

Will Amazon.coms Growth Strategy Work? - ' Resources '
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Resources


Articles

"The Future of Amazon.com" By Carrie A. Johnson
Forrester Research Inc., Sept. 2003
www.forrester.com/ER/Research/Report/Summary/0,1338,16873,FF.html

"In Latest Strategy Shift, Amazon Is Offering a Home to Retailers" By Nick Wingfield
The Wall Street Journal, Sept. 24, 2003

Web Sites

www.frymulti.com
Fry Inc.

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