YouTube is becoming increasingly tailored to TV watchers by adding Disney Studios flicks, and playlist and guide features for Google TV.
Google's (NASDAQ:GOOG) YouTube property is gearing up to
become even more TV friendly, as the company continues to push the
video-sharing Website toward becoming a full broadcast platform.
YouTube Nov. 23 partnered with Walt Disney Studios to
offer consumers movies from Disney, Disney??ÃPixar and DreamWorks Studios, adding
to the thousands of full-length feature films from major Hollywood studios
that already are available for rent through YouTube's movie channel
Disney titles include such classics
as "Alice in Wonderland," as well
as popular newer flicks such as "Cars" and "Cars 2" and
all four of the "Pirates of the
That isn't all YouTube is doing to stimulate interest in
its longer-form offerings. The Website is also retooling its homepage behind
the scenes to become more of a TV guide, according to Google Operating System
, which provides instructions on how to get the new homepage with a
Users may filter videos from their subscriptions, social
networks and their account, as well as browse popular channels and a list of
recommended channels from the homepage. If that sounds a lot like the current
Google TV user experience, it's no coincidence.
The company expects YouTube to be one of the core content
sources for Google TV users, ideally to help people consume several hours' worth
of video content on the Website instead of just a handful of short-form clips.
To help this effort, Google recently retooled YouTube in
the Google TV "Honeycomb" upgrade
to make it more social and more
TV-guide like. Google said users can easily watch their YouTube subscriptions from
their HDTV and quickly access playlists like Watch Later and Favorites.
"If you have your own channel, you can now add
videos to it from your Google TV,"
explained Google TV software engineers Wiktor Gworek and Bartosz Leper
whether you're a newshound wanting a constant stream of world events or you're
a curator in search of an even more endless summer of content, you can sit back
on your comfy couch and enjoy YouTube's thousands of options in the High
Definition brilliance of your Google TV."
If Google can get more of its YouTube users consuming
hours of content via Google TV sets, it should be able to realize significant profit
from serving plenty of ads. TV is, after all, the ultimate ad-serving platform.
Google TV and YouTube together will also help Google compete with Apple, Amazon and other
Web content providers. Apple is expected to deliver a full Web TV in 2012.