Data Storage: 2011 Flash Memory Summit Takeaway: Huge Demand to Continue Through 2015
Demand Drivers Indicate Good Long-term Growth
With 222 million iOS units already sold and 1.1 billion flash-enabled smartphones (a 240 percent growth rate growth over five years) expected to be in use worldwide by 2015, "these staggering numbers are starting to affect the population of the world," SanDisk CTO Yoram Cedar said in his keynote address on Aug. 9.
Apple Computer, the explosion of mobile devices and the rise of social networking teamed up to drive demand for NAND flash data storage through the roof the last couple of years. Solid-state storage analyst IHS iSuppli recently came out with a market report that showed Apple devicesmainly iPhones, iPads, Air notebooks and iPod Toucheswere taking a whopping 30 percent of the world market. What are people using these devices for? All those things one might expect: connecting with friends; sharing email, photos and videos; making business connections; finding a restaurant, ad infinitum. Basically, people are now living large portions of their lives on devices powered by NAND flash, and the industry certainly thanks everybody for that privilege. The sixth annual Flash Memory Summit held in Santa Clara, Calif., Aug. 9-11 created and coordinated by longtime industry analyst Tom Coughlin, brings together NAND flash experts from around the world to discuss the latest news in the sector. Here are some key data points from the first two days of the event. Much of this information was contained in a keynote presentation by SanDisk CTO Yoram Cedar.