The Memory line is available at three different levels, 2GB, 4GB and 8GB sizes, in a range of price points and speeds.
Semiconductor manufacturer AMD announced the availability of the
first AMD Memory branded desktop system memory modules, debuting with
partners Patriot Memory and VisionTek Products. The Memory branded
products are designed to help take the guesswork out of DRAM selection,
providing an improved experience when looking for the match for gaming
or multimedia PC needs.
The Memory line is available at three different levels--2GB, 4GB and
8GB sizes--in a range of price points and speeds. The Entertainment
category will feature 1333 MHz and 1600 MHz speed RAM, designed for
quiet Home Theater PC applications. The Performance version supports
speed up to 1600 MHz with low latency and comes in matched pairs.
Finally, Radeon Edition DRAM will run at 1866 MHz, and is tuned, tested
and certified for specific AMD platforms.
As part of AMD's development of personal computer platforms, the
company has used the company's OverDrive performance optimization tool
to test and optimize DRAM in conjunction with the company's APUs, CPUs,
GPUs and chipset platforms. The process helping AMD tune and optimize
memory modules for other manufacturers.
"Patriot Memory will bring over two decades of experience and
expertise into this ecosystem," said Paul Jones, CEO of Patriot Memory.
"Our proven ability to deliver the best technology at the most
competitive prices will help pave the way to success for this memory
line."
In addition to leveraging AMD's experience in creating graphics,
CPUs, APUs and motherboard chipsets, the product line also helps
retailers to round out AMD bundles with memory, and places a heavy
emphasis on compatibility and stability. The combination is designed to
help customers purchase a complete package designed to deliver top
performance and maximum value. VisionTek will have availability of
AMD-licensed memory through its North American distribution partner
D&H. The initiative builds on AMD's history of helping to supply
DDR3 modules to video card add-in-board manufacturers in an effort to
help ensure availability.
"AMD has been our strategic technology partner for 10 years and
VisionTek has focused our efforts on bringing their PC upgrade products
to the North American market," said Michael Innes, chief operating
officer of VisionTek. "The AMD brand means cutting edge technology, as
well as uncompromising quality and compatibility for PC users. AMD
Memory will help expand the ability to optimize performance in personal
computers of today and tomorrow."
AMD is collaborating with memory module makers to create AMD Memory
branded products from components qualified to meet certain
specifications. By testing and certifying the memory components, users
can be assured of compatibility with AMD platforms. The Memory line is
also designed to deliver quality and reliability with compatible
chipsets and processors from other manufacturers.
"AMD has been supplying and validating memory for Radeon graphics
cards for several years," said Matt Skynner, corporate vice president
and general manager, of AMD's GPU division. "Based on this experience,
adding system memory to our product line was a clear opportunity for
us. This move provides our partners and end-users with a trusted brand
synonymous with quality--we can help ensure performance and reliability
with AMD Memory."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
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