AMD Memory Brand Designed for Performance Desktop Computers

 
 
By Nathan Eddy  |  Posted 2011-11-28 Email Print this article Print
 
 
 
 
 
 
 

The Memory line is available at three different levels, 2GB, 4GB and 8GB sizes, in a range of price points and speeds.

Semiconductor manufacturer AMD announced the availability of the first AMD Memory branded desktop system memory modules, debuting with partners Patriot Memory and VisionTek Products. The Memory branded products are designed to help take the guesswork out of DRAM selection, providing an improved experience when looking for the match for gaming or multimedia PC needs.

The Memory line is available at three different levels--2GB, 4GB and 8GB sizes--in a range of price points and speeds. The Entertainment category will feature 1333 MHz and 1600 MHz speed RAM, designed for quiet Home Theater PC applications. The Performance version supports speed up to 1600 MHz with low latency and comes in matched pairs. Finally, Radeon Edition DRAM will run at 1866 MHz, and is tuned, tested and certified for specific AMD platforms.

As part of AMD's development of personal computer platforms, the company has used the company's OverDrive performance optimization tool to test and optimize DRAM in conjunction with the company's APUs, CPUs, GPUs and chipset platforms. The process helping AMD tune and optimize memory modules for other manufacturers.

"Patriot Memory will bring over two decades of experience and expertise into this ecosystem," said Paul Jones, CEO of Patriot Memory. "Our proven ability to deliver the best technology at the most competitive prices will help pave the way to success for this memory line."

In addition to leveraging AMD's experience in creating graphics, CPUs, APUs and motherboard chipsets, the product line also helps retailers to round out AMD bundles with memory, and places a heavy emphasis on compatibility and stability. The combination is designed to help customers purchase a complete package designed to deliver top performance and maximum value. VisionTek will have availability of AMD-licensed memory through its North American distribution partner D&H. The initiative builds on AMD's history of helping to supply DDR3 modules to video card add-in-board manufacturers in an effort to help ensure availability.

"AMD has been our strategic technology partner for 10 years and VisionTek has focused our efforts on bringing their PC upgrade products to the North American market," said Michael Innes, chief operating officer of VisionTek. "The AMD brand means cutting edge technology, as well as uncompromising quality and compatibility for PC users. AMD Memory will help expand the ability to optimize performance in personal computers of today and tomorrow."

AMD is collaborating with memory module makers to create AMD Memory branded products from components qualified to meet certain specifications. By testing and certifying the memory components, users can be assured of compatibility with AMD platforms. The Memory line is also designed to deliver quality and reliability with compatible chipsets and processors from other manufacturers.

"AMD has been supplying and validating memory for Radeon graphics cards for several years," said Matt Skynner, corporate vice president and general manager, of AMD's GPU division. "Based on this experience, adding system memory to our product line was a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality--we can help ensure performance and reliability with AMD Memory."

 
 
 
 
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
 
 
 
 
 
 
 

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