Amex Implements Blue-Chip Safety
The first useful application of American Express' smart-chip-enabled Blue card may also be the first truly useful implementation of personal data and ID management.The first useful application of American Express smart-chip-enabled Blue card may also be the first truly useful implementation of personal data and ID management. American Express ID Keeper is a Windows-based application that lets users securely store personal data, credit card information, and Web site log-ins and passwords. Users can quickly use this data to log in to sites, fill out forms and shop online. But what differentiates ID Keeper from the many electronic wallets and key chain applications out there is that it stores all this data directly on the embedded chip on the Blue card.
The chip on the Blue card can be read and accessed with any standard smart-card reader, and Amex will send a free reader to Blue customers who request one.