Analysis of a Hot Job

 
 
By eweek  |  Posted 2001-07-02 Email Print this article Print
 
 
 
 
 
 
 

Web analytics are poised to become one of the hottest career trends of the next five to 10 years.

Web analytics are poised to become one of the hottest career trends of the next five to 10 years. Heres the lowdown on what its all about:

>What Web analytics are metrics used to measure the effectiveness of an e-business in terms of operations, customer experience and return on investment; Web data analysts help enterprises prioritize Web channel activities and solutions

>Salary range $54,000 to $110,000

>Skills needed Detail-oriented; excellent analytics skills and the ability to translate and conceptualize statistical information to determine user habits and trends; an understanding of Web navigation and user habits; HTML knowledge required, Java and Active Server Page experience helpful

>Schooling This isnt a job limited to techies; degrees in social science, mathematics and economics are often preferred; still, prospective Web analysts should shore up their knowledge of databases, data mining and project management

 
 
 
 
 
 
 
 
 
 
 

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