Automatic Backup Gets Bundled on PCs

By Chris Preimesberger  |  Posted 2008-06-25 Print this article Print

Packard Bell and Carbonite began shipping all PCs with online backup. One day no PC will be sold without it.

Carbonite, a small but popular online data backup provider, made history of sorts in the storage business on June 25 by becoming the first company to have its service bundled and automatically activated with the sale of a personal computer.

Every Packard Bell computer sold in Europe, beginning in June, will be shipped with Carbonite Online Backup pre-loaded and running, Carbonite President and CEO David Friend told me.

"This is not just a 'craplet' on the desktop that you immediately uninstall," Friend said. "Every new Packard Bell computer comes with four months of free online backup already installed."

Friend believes this is the start of a major trend, and he could be right. Here's why he thinks this is important: 

"If your computer hard drive crashes and you lose valuable files, you are three times as likely to switch brands when you buy a new PC," he said. 

And rightly so, I might add. In fact, I might never buy that brand again, as many people would.

"This is the first time that a working online backup service has been pre-installed on a name-brand PC. When they build the 'museum of online backup,' this deal will be in it," Friend added.

Looking out three to five years, Friend said, "every PC will probably be shipped with online backup pre-installed and working, just as every PC is shipped with pre-installed anti-virus. This agreement symbolizes the beginning of an industry that ultimately will be as big as the anti-virus industry."

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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