analysts warn that too narrow a focus will force massive reinvestment in two to
three years to address the other dimensions of big data, Beyer said.
information volume is growing at a minimum rate of 59 percent annually, Gartner
said, and while volume is a significant challenge in managing big data,
business and IT leaders must focus on information volume, variety and velocity.
those three "V's" as follows:
increase in data volumes within enterprise systems is caused by transaction volumes
and other traditional data types, as well as by new types of data. Too much
volume is a storage issue, but too much data is also a massive analysis issue.
leaders have always had an issue translating large volumes of transactional
information into decisions-now there are more types of information to analyze-mainly
coming from social media and mobile (context-aware). Variety includes tabular
data (databases), hierarchical data, documents, email, metering data, video,
still images, audio, stock-ticker data, financial transactions and more.
involves streams of data, structured record creation, and availability for
access and delivery. Velocity means both how fast data is being produced and
how fast the data must be processed to meet demand.
While big data
is a significant issue, Gartner said the more important one is making sense of
big data and finding patterns in it that help organizations make better
ability to manage extreme data will be a core competency of enterprises that
are increasingly using new forms of information-such as text, social and
context-to look for patterns that support business decisions in what we call
pattern-based strategy," said Gartner Vice President and Distinguished
Analyst Yvonne Genovese.
strategy utilizes all the dimensions in its pattern-seeking process. It then
provides the basis of the modeling for new business solutions, which allows the
business to adapt. The seek-model-and-adapt cycle can then be completed in
various mediums, such as social computing analysis or context-aware computing
is available in the Gartner Special Report "Pattern-Based
Strategy: Getting Value from Big Data."
staging a webinar July 13 on the report. In it, Genovese will discuss the
importance of applying a pattern-based strategy approach to seek, model and
adapt to patterns contained in big data. The free webinar will be held July 13
at 9 a.m. EDT and noon EDT.
to register for the webinar.