The company says its "unified approach" moniker was stolen and changes its theme to singular information management.
Data storage system maker CommVault launched on July 9 the first major revamp of its front-line storage management software product suite since it was introduced four years ago, featuring deduplication, enterprise search and faster I/O performance.
A company spokesperson described the new Simpana 7.0 software suite, which replaces the Oceanport, N.J. companys original QiNetix data management product, as the "largest release in CommVaults history."
Simpana 7.0 uses a single sign-on, Web-based approach to data protection, replication and archive across all tiers of storage. Thus, a single administrator can set all policies and authentications of a companys storage from one workstation, and business users can access any tier of storage needed to get the job done, from anywhere in the company.
Simpana 7.0 offers next-generation-type enhancements to data protection, archiving and replication, said David West, CommVault vice president of marketing and business development.
These include enterprise-wide search and discovery, single-instance storage (otherwise known as deduplication), high-performance content indexing, data classification, expanded security and encryption capabilities, and post-processing for encryption/content indexing/SIS, West said.
West said that the biggest factor that separates CommVault from competitors such as Symantec Veritas, EMC, and others is that all these features can be utilized through a single management interface.
"Our competitors typically develop and build point solutions for specific services or features and add them to their overall product portfolio," West told eWEEK.
"When they see that the market is moving beyond disk backup to include archiving, migration and others, they put out a Product X for backup, and a Product Y for archive, and a Product Z for something else, and the list goes down. We fundamentally disagree with that approach."
CommVault looks at the storage and security problem a customer is trying to solve, and then offers one product with various "plug-in"-type options, West said.
"There is a 70 percent commonality among all those products. Everyone of them has a data mover, an interface, an index ... so our approach is: Lets unify this into a single common architecture. When you buy our product, you have one product, and you just license which of those things [features] you want," West said.
The result in using this approach is very clear, he said. "The unifed, singular approach to data management approach is cheaper. It saves time, saves support."
IBM, Symantec Veritas, and Hewlett-Packard, three of the largest data storage vendors, have been touting their own "unified" approach to NAS (network-attached storage) and SAN (storage area network) by coming out with controllers, for example, that can work with both types of systems. Are they late to the market?
"Yes, they are," West said. "Weve basically had the unified approach label stolen from us. CommVault has always used this approach, because it really makes the most sense.
CommVault adds e-mail content search to Exchange client. Click here to read more.
"We believe that [all Commvaults competitors] are fundamentally in the same category of Lets address it with multiple point products," West said. "Now theyre saying they all have a unified approach, since they claim their point products can work together. Well, were moving beyond unified to a new level. Were now calling our new approach Singular Information Management."
Lauren Whitehouse, analyst with Enterprise Strategy Group in Milford, Mass., agreed with West.
"IBM has been offering their backup and archiving in a unified way for several years, and they do a very good job with that," Whitehouse told eWEEK. "But they dont offer replication in the package.
"HP has a CDP (continuous data protection) product that offers backup and a virtual tape library and other features, but those are OEMd from partners, so the company has had to make all these things talk to each other. That can be problematic. Symantec Veritas just came out with Storage United, but that also includes products created by other OEMs," Whitehouse said.
CommVaults products and features have always been built from the ground up, and they dont have to be "retrofitted to fit into other products," Whitehouse said.
Next Page: Single search interface.
Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz