Data Center Co-locator Gets $900K Award from Power Company

By Chris Preimesberger  |  Posted 2009-08-10 Print this article Print

Fortune Data Centers, as part of PG&E's High Tech Energy Efficiency Program, now saves enough energy to power 1,500 homes annually after making mechanical and infrastructural improvements.

Co-location services provider Fortune Data Centers revealed Aug. 10 that it has received an incentive award of about $900,000 from its power provider, Pacific Gas & Electric, to help offset the costs of energy efficiency design improvements.

It marked the second-largest incentive award given by the San Francisco Bay area power company. In December 2008, PG&E awarded network storage provider NetApp with $1.4 million for its "continued environmental stewardship to improve its energy efficiency, conserve resources and reduce waste," the electric utility said.

Fortune, based in San Jose, Calif., implemented several energy efficiency measures as part of its participation in PG&E's High Tech Energy Efficiency program to save 10,448,592 kilowatts per year-equivalent to powering 1,500 homes annually, or the reduction of 4,200 tons of CO2, PG&E said.

Fortune reconstructed a former clean room facility and built it into a highly efficient data center with an exceptional power usage effectiveness (PUE) rating of 1.37-far superior to the industry average of 2.0, and better than the EPA's 2011 target of 1.45 for state-of-the-art enterprise-class data centers.

Fortune invested in highly efficient infrastructure components, selecting critical components such as UPSes (uninterruptible power supplies), based on their energy efficiency ratings.

Mechanical improvements included the redesign of the cooling system to minimize the power required for air distribution. Rather than use a traditional raised floor, Fortune chose to supply cold air from an overhead plenum to take advantage of the natural density of cold air and the buoyancy of hot air. Other steps included changing the coils in the air handlers to improve energy efficiency.

The PG&E program provides technical services and analysis of energy efficiency measures to companies like Fortune Data Centers.

Incentive Packages Available for Virtualization, Consolidation

PG&E offers incentives for a broad portfolio of technologies, including virtualization/consolidation, MAID (massive array of idle disks) data storage systems, high-efficiency power conditioning and delivery equipment, PC network management software, and strategies for lowering air conditioning energy use and costs.

For more information on the PG&E incentive program, go here.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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