Dell, EMC End Storage Reseller Partnership Two Years Early
UPDATED: Dell and EMC now are officially competitors. Following a complicated 10-year partnership that was to run until 2013, Dell revealed that it has officially discontinued reselling all EMC storage products.Something that has been talked about openly in storage circles for more than two years has come to pass: Dell and EMC are parting ways in selling storage hardware, and they are ending their agreement two years early. Now Dell and EMC are officially competitors. Following a complicated 10-year partnership that was to run until 2013, Dell revealed Oct. 17 that it has officially discontinued reselling all EMC storage products. This includes Dell-branded EMC OEM and resold EMC storage products, including CLARiiON, Celerra, Data Domain and VNX.
EMC and Dell had partnered to sell not only branded EMC storage systems of various sizes to midrange and SMB markets but also EMC-made but Dell-branded NAS gateways, backup disk arrays, midrange 10Gb Ethernet arrays and myriad other storage-related products.
"We are 100 percent committed to providing quality service and support to our existing Dell/EMC customers, but the future is Dell storage intellectual property and the robust, end-to-end Fluid Data architecture we are delivering," Dell Storage Vice President and General Manager Darren Thomas told eWEEK via email.
Dell's corporate Fluid Data strategy initiative is based on the style and IP of Compellent's automated data-tiering storage hardware.
"Dell is making serious investments in both acquisition and internal development to assemble a competitive storage portfolio that provides customers with superior technology, such as automated tiering, virtualization and content aware deduplication and compression," Thomas said. "Our customers are seeing the benefits of Dell's storage portfolio and the context within a broader data center strategy as compared to storage products built around costly and old architectures."
Dell's $2 billion Investment in Storage
Over the past three and half years, Dell said it has invested more than $2 billion to expand its own lines of storage products aimed at virtualized, cloud-based data centers. EMC has positioned its refreshed storage products in exactly the same way.
Dell also said it will invest another $1 billion this fiscal year in a range of technology hardware and software in order to extend its reach into the data center, mobile and cloud environments. Storage systems from EqualLogic and Compellent are tailor-made for this initiative.
Editor's note: This story was updated to add more detailed information about Dell's continuing service, software and hardware offerings for joint EMC/Dell customers.