Solid-State Drive Industry Craves Flash Standards

By Chris Preimesberger  |  Posted 2008-08-12 Print this article Print

Industry experts believe it will take five to 10 years for the solid-state drive business to identify the best vendors and write realistic enterprise-level standards for flash memory. There are about 60 flash vendors and about 17 organizations working on standards, a Sun Microsystems executive tells a Flash Memory Summit audience.

SANTA CLARA, Calif.-Enterprise flash memory won't be able to realize its true business potential-projected to be in the $60 billion market range by 2012-until after history repeats itself.

The history we're referencing here is that of the disk drive industry, which in the early 1980s went through the same spate of difficulties (lack of standards, an overabundance of competitors, nagging quality-assurance issues) that now await the fast-developing solid-state memory business.

"Customer adoption is the key factor," Michael Cornwell, Sun Microsystems' new head of NAND flash business development, told a packed room during the opening panel discussion on "Flash in Enterprise Storage Systems" Aug. 12 at the third annual Flash Memory Summit here. "The five or six largest OEMs will decide what they want to buy in the marketplace, and that's what the industry will follow.

"We can learn from what the disk drive folks went through. Back in the early '80s, there were dozens of hard drive makers, all scrambling to see who would win out. Now there are only six major ones left; they're still making and selling lots of drives, but the main difference now is that shipments are much larger. The customers made their choice then, and the same thing will happen in flash."

Flash memory is nonvolatile computer memory that can be electrically erased and reprogrammed. About 95 percent of the business now is consumer-oriented, primarily for iPods, cell phones, memory cards and USB flash drives for general storage and transfer of data between computers, cameras and handheld devices.

But that proportion will be changing over time. Industry analysts believe that the remaining 5 percent of the sector, composed mostly of enterprise flash users, has a huge upside, due to its power-saving attributes and fast random-access capabilities.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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