Sixty-two percent said they would pay to get back their lost data if their computer crashed.
Although 51 percent of Americans have experienced a computer crash
where they lost all of their digital files, more than one-third (39
percent) admit they have never backed up their computers, or haven't
done so in more than a year, according to the results of a survey
released by Wakefield Research and online backup solutions provider
The general lack of preparedness was "surprising" in light of the
fact that 40 percent of Americans feel like they would never be able to
recover, recreate or repurchase all of their documents and files if
their personal computer crashed.
The study also revealed that Americans are surprisingly trusting of
their computer hard drives, particularly taking into account that over
half have lost all of their personal files in a computer crash at some
point. According to the study, 82 percent of Americans keep electronic
files only, and the majority of these files are nowhere else but on
their computer hard drive.
The most popular files people store digitally are photos (55
percent), music (46 percent), resumes (42 percent), addresses (28
percent), phone numbers (27 percent), and financial documents (22
percent). Notably, the average American surveyed has more than $400 of
digital music and movies on their computers and that, for one in four,
the music and movies are worth more than the computer itself.
"It's interesting to contrast the way people insure their treasured
possessions, like their home and their car, with the ways in which they
leave their often-irreplaceable digital assets unprotected," said David
Friend, Carbonite CEO and chairman. "People have priceless photographs,
critical personal financial information and hundreds of dollars of
digital media stored on their computer. Most have experienced at least
one major data loss disaster, yet are still not taking simple steps to
protect the contents of their computer."
The study also uncovered the significant value many Americans assign
to their digital content, with 50 percent saying they would rather lose
all of their vacation time for an entire year than lose all of the
files on their computer. Highlighting the importance of data loss, 38
percent of married Americans feel that it would be worse to lose
everything on their computer than to lose their wedding ring.
Sixty-two percent said they would pay to get back their lost data if
their computer crashed, with 21 percent saying they would pay $500 and
27 percent saying they would pay as much as they needed to get their
documents and files back. People would go to extremes to immediately
recover all of their data if it were lost, according to the survey,
with 34 percent claiming they would give up beer and wine for a year,
but slightly less than a quarter (23 percent) said they would give up
their cell phone for a month.