Disk Drive Revenues on Rebound, Researcher Says

 
 
By Chris Preimesberger  |  Posted 2010-03-12 Email Print this article Print
 
 
 
 
 
 
 

The upswing for drives naturally follows that of personal computer shipments, which are starting to increase as the world economy improves and users choose to take advantage of newer, faster models at roughly the same prices as older machines.

Following a decline in 2009, global revenue from shipments of both hard disk and optical drives is expected to rebound sharply in 2010, industry researcher iSuppli reported March 12.

The upswing for drives naturally follows that of personal computer shipments, which are starting to increase as the world economy improves and users choose to take advantage of newer, faster models at roughly the same prices as older machines.

Worldwide revenue from shipments of HDDs used in computer applications is expected to total about $28 billion in 2010, up more than 18 percent from $23.4 billion in 2009, iSuppli analyst for storage systems Fang Zhang said in a report.

Computer-oriented optical drive revenue will increase to about $15 billion in 2010, up 7.6 percent from $13.7 billion in 2009, Zhang reported. In comparison, computer-oriented hard drive revenue declined by 11.7 percent in 2009, while that of ODD decreased by 6.3 percent.

"The 2010 economic recovery will bring rising sales of PCs," Zhang said. "The notebook sector is expected to be particularly strong, with shipments outgrowing those of desktops. This will drive the robust increase in HDD shipments."

Purchases of new, more powerful servers and enterprise migrations to power-saving 2.5-inch HDDs in data centers to achieve cost reductions will also help drive sales, Zhang said.

The adoption of Microsoft's Windows 7 operating system by enterprises is also helping to propel PC sales, Zhang said. 



 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 
 

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