Download Java, Get a Free Carbonite Online Backup Trial

By Chris Preimesberger  |  Posted 2009-07-08 Print this article Print

The next time you download new or updated Java networking software for a mobile device, laptop or desktop computer, you'll be offered a free 30-day trial of Carbonite, a Web service that offers unlimited data backup for $4.95 per month or $55 per year.

Online backup services are getting creative in their sales and marketing methods.

The next time you download new or updated Java networking software for a handheld connected device, laptop or desktop computer, you'll be offered a free 30-day trial of Carbonite, a Web service that offers unlimited data backup for monthly ($4.95) or yearly ($55) windows of time.

Java is Sun Microsystems' 15-year-old standard networking software used to run multimedia programs, including Websites, games and video services, on numerous devices.

This opens a huge new market for small, Boston-based Carbonite, because Java is used on about 800 million computers worldwide and updates are issued two or three times per year. That amounts to billions of marketing invites to use Carbonite per year. Even a small percentage of new takers through this new marketing program could be a windfall for Carbonite.

"We've been working on this deal for about a year," Carbonite CEO David Friend told eWEEK.

Friend said Carbonite now has partnerships with Acer, Packard Bell Europe and Lenovo for free subscriptions to Carbonite, preloaded for online data backup protection. The deal with Sun to piggyback on Java downloads is the first of its kind.

The online backup space continues to be hot, Friend said.

"Everyone is interested in getting into the game," he told eWEEK. "In a few years, online backup will be part of the preinstall on every PC.

"Why? Because when your hard drive crashes and you lose all your family pictures, you don't blame Seagate or Western Digital-you blame your PC manufacturer. It's a big brand liability issue for the PC manufacturers. Carbonite can make that problem go away for a PC manufacturer. Similarly, bundling online backup with anti-virus makes sense and we're pursuing partnership deals.

"When you look out five years, I think almost everyone will be backing up their PC using services like Carbonite. Broadband is getting cheaper and faster, and disk storage costs are dropping like a rock. The alternatives don't look very attractive: a) Don't back up and risk losing everything; b) Buy an external hard drive.

External hard drives are not ideal for backups because they usually sit right next to your computer, Friend said.

"So if someone breaks in and steals your computer, or if it is damaged by fire, flood or virus attack, both the computer and the hard drive will go bye-bye," Friend said. "Plus they are prone to failure (roughly 3 percent per year die)."

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Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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