Data Storage: EMC Launches 41 SMB Storage Products in Splashy Transatlantic Event

By Chris Preimesberger  |  Posted 2011-01-20 Print this article Print
EMC Launches 41 SMB Storage Products  in Splashy Transatlantic Event

EMC Launches 41 SMB Storage Products in Splashy Transatlantic Event

by Chris Preimesberger
There was a lot of storage product information to present all at once, but EMC was bound and determined to do its first product launch of 2011 in a huge way on Jan. 18. In concurrent New York City and London events, the world's largest independent storage company took the wraps off 41 new enterprise storage products for all markets. The new items, which become available in the current quarter, include a line of low-end storage servers aimed at SMBs called VNX and VNXe, which eventually will replace the company's standard Clariion and Celerra products; an upgraded version of the Data Domain backup packages; a new Data Domain archiving array; its first branded Isilon "big data" array; and new software for its Symmetrix VMAX systems. The entry-level VNX and VNXe storage systems feature a starting price of about $10,000, so the traditionally large-enterprise company is making a concerted effort to move downstream in the market. Oh, yes, a splashy event like this wouldn't be complete with photo opportunities, and there were a couple of nonsensical stunts involved.
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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