Fujitsu Goes All-Out for U.S. SAN Market
Japan's No. 2 storage manufacturer comes up with "world's largest-capacity" storage drives in direct competition with U.S. leaders IBM, EMC and HP.
Fujitsu Computer Systems, trying hard to establish a foothold in the U.S. enterprise-class SAN market, will introduce a series of new storage systems Sept. 26 that the company claims feature the worlds largest-capacity drives. Fujitsus new Eternus 8000 and Eternus 4000 systems, which compete directly with offerings from IBM, Hewlett Packard and EMC, come equipped with advanced data security and integrity features, including automatic 128-bit disk data encryption, said Fujitsu vice president of storage product marketing Nori Kondo. In addition, the high-end Eternus 8000 incorporates the worlds largest storage capacity drives, Kondo said.The Eternus 8000 Model 2100 provides a whopping 1.38 petabytes of internal storagewhen using the maximum number (2,760) of disk drives.
Click here to read more about Fujitsus utility computing product.
Eternus 4000 is 1.5 times faster than previous Eternus 3000 models, Kondo said.
With Eternus 4000, organizations can evolve their storage infrastructure from a data repository to a secure platform for data asset management and protection that meet always-present corporate issues involving security, confidentiality and regulatory compliance, Kondo said.
Brad Nisbet, program manager of storage systems at IDC in Framingham, Mass., told eWEEK that Fujitsu has sound technology, mostly coming from their line of storage systems developed and sold in Japan.
"In 2005, Fujitsu was the second-largest seller of disk storage systems in Japan with 18 percent market share of external disk storage systems revenue [behind Hitachi, which had 26 percent share]," Nisbet said.
"Fujitsu does not have a large presence in North America with regard to disk storage systems. The challenge for Fujitsu now is establishing a presence in the U.S.a formidable task given the marketing machines coming out of EMC, HP, IBM, etc."
Fujitsu, headquartered in Japan but whose computer systems division is based in Sunnyvale, Calif., will need to develop a broad base of solutions and establish technology partners and channel partners to leverage the good technology coming out of Japan, and it will need to ramp up its marketing efforts to increase its visibility within the U.S. market and other regions outside of Japan, Nisbet said.
"For now, Fujitsu is marketing the MAID [massive array of idle disks] technology on its Eternus systems, which we believe will resonate with a good portion of customers looking to minimize rising energy costs, etc.," Nisbet said.
"We expect over time that Fujitsu will work with partners to address customers concerns around a broader base of issues, including business continuity and data protection, compliance and content management.
"The sooner Fujitsu can address these issues by wrapping partnerships and marketing messages around their storage systems product line, the sooner they can begin competing with other major U.S.-based storage vendors in earnest," Nisbet said.
Technical information
Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software. 

Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz







