Imation, Memorex, Sony come to the forefront with improved new storage disksjust in time for the holidays.
The long, hot summer may be winding down, but the HD-DVD-versus-Blu-Ray optical media marketing wars are just starting to heat up.
Five days after Sony announced it has started shipping 50GB dual-layer Blu-ray Disc recordable (write-once) media disks, Imation countered Aug. 21 by announcing the availability of its own recordable HD-DVD media platters.
Memorex, a subsidiary brand of Oakdale, Minn.-based Imation, in an announcement Aug. 18, said it is shipping its own 15GB HD-DVD recordable media. Both Memorex and Imation brands retail for $19.99 apiece, but they wont be competing for attention on the same retail shelves.
"The difference [between the two brands] is that Memorexs HD DVD is primarily for consumers and available at retail, whereas Imations HD DVD is more geared toward business professionals and prosumers and is available primarily through commercial channels," Imation spokeswoman Nancy Bjorson told eWEEK.
Imation and Memorex HD-DVDs can store up to 15GB of digital files--three times the capacity of standard DVDs--and can be used for any kind of graphics storage: including specialized medical and government imaging, photography, videography, as well as high definition video recording.
Imations corresponding Blu-ray recordable (write-once) media, announced July 13, can hold up to 25GB on a single-layer disk at a retail price of $19.99 but can only be used on a Blu-ray machine.
Click here to read more about Imations Blu-ray recordable media.
The rewritable single-layer (25GB) Blu-ray version retails for $29.99, the spokesperson said.
Sonys 50GB dual-layer Blu-ray Disc recordable disks with AccuCORE technology retail for $48.
AccuCORE, a proprietary technology owned by Park Ridge, N.J.-based Sony, utilizes a new recording dye for both the DVD-R and DVD+R formats so as to deliver better performance in writing and playback across a wide variety of drives and recorders, a Sony spokesperson said.
Improved writing stability and faster addressing is achieved through a new stamper design, new molding and new bonding technologies, the spokesperson said.
Next Page: Storage needs to triple.
Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz