Updated: The Memory Spot stores about 250 times more data than an RFID chip and transmits data 20 times faster.
First there was VeriChip, the company that developed a human-implantable RFID chip the size of a grain of rice. And now theres Hewlett-Packard, with new "stick almost anywhere" chip technology thats even smaller than a grain of rice and carries a whole lot more data than any RFID chip.
HP announced July 17 that its Memory Spot research team has developed a tiny wireless data chip that can hold, in comparison to other micro technologies, reams of information. The chip, in experimental phase now, has a 10M-bps data transfer rateas fast as a high-speed Internet connectionand can store information thats in audio, video, photo or document form.
The idea for the chips is to embed them or stick them to a sheet of paper, for example, (no mention has been made of human-implantable chips) to add audio-, visual- and document-based data to everything from postcards to photographs. HP said there could at some point even be a booklet of self-adhesive "dots" available to the public.
But HPs Memory Spots have a broader implication. The technology has similarities to RFID tagsthe anticipated successor to bar codes that is being used (or considered) to track everything from shampoo bottles and pharmaceutical drugs to postal packages and farm animals.
According to HP officials who demonstrated the tags late last week to press and analysts, the Memory Spots can store about 250 times more data than RFID, can transmit that data about 20 times faster, and has some native security capabilities built in.
Where RFID and Memory Spots are similar is that data is stored on a physical chipor a chip thats embedded in a tag, in the case of RFIDthat has an antenna which transmits information. The antenna on an RFID chip is external and big by comparisonabout an inch in lengthwhereas the Memory Spots antenna is embedded directly on the chip. Once that antenna on both an RFID and Memory Spot chip is tapped electronically by a reader device, the stored information can be accessed and read through a reader interface.
Memory Spot data transfer is similar to RFID. The two technologies differ, however, in several key areas: HPs Memory Spots have the capacity to store a lot more dataanywhere from 256K bits that can hold up to 15 seconds of video to 4M bits that can store up to 42 secondsin working prototypes. RFID tags transmit a few hundred kilobits of data a second, according to HP officials, who said future versions of the Memory Spots could have more storage capacity.
The Memory Spot also comes with a computing brain that enables it to encrypt data, whereas RFID, for the most part, relies on so-called Gen 2-enabled software installed at the tag and reader level to provide some security measures. At the same time, the Memory Spots require a reader to be just about on top of it to extract dataabout a millimeter awaywhereas an RFID chip can be read from several inches to many feet away, a fact that has security and privacy advocates in an uproar.
RFID technology companies, however, arent in any imminent danger yet. The Memory Spots are at least two years from hitting the marketHP said it has no product plans right now but is in touch with its business units and potential partnerswhereas RFID is, in many cases, in production along the supply chain (Wal-Mart and the U.S. Department of Defense are the most cited examples) and will soon be in U.S. households (the State Department will begin issuing RFID-chipped passports as early as next month).
Then theres the price differential to consider. HP said a Memory Spot chip could be priced at about $1, depending on the application its being used for and the volume its being sold at. RFID chip manufacturers are getting closer to the $0.05 price tag, though theyre not there yet.
Item-level RFID tags cost more than expected. Click here to read more.
HP said it is not positioning the Memory Spot as a competitor to RFID. Rather, the emerging technology is being looked at as applicable in a number of business and consumer areas, from storing medical records on a hospital patients wristband to providing the equivalent of audio and video Post-it notes to photographs.
But HP is also tapping the pharmaceutical industrys attempts at fighting drug counterfeiting, a potentially huge area for RFID, and as an add-on to ID cards and passportsanother huge area for RFID with governmental initiatives under way in both the United States and Europe that utilize RFID.
Howard Taub, vice president and associate director of HP Labs, said during a July 17 press conference that despite the Memory Spots similarities to RFID, HP is not targeting the technology sector as a competitor.
"Ive told my team, If someone can do it with RFID, were not even looking at it as an application," said Taub, in Palo Alto, Calif.
"This is high capacity, high bandwidth, where you need to store rich definition, media" information.
Next Page: Different applications.