Avamars Post

By Chris Preimesberger  |  Posted 2006-11-20 Print this article Print

-Merger Strategy"> Avamar's remarkable deduplication technology can reach through narrow WANs to provide centralized protection for data that resides at the edge. Once Avamar has consolidated data back into the data center, it can archive that data out to EMC NetWorker or EMC Centera on an automated, scheduled basis.

Now, the picture becomes sharper, brighter. EMC's portfolio of products offers several near- and long-term integration points that can drive increased end-user value.

For instance, Avamar's integration with EMC DiskXtender can dramatically increase cost savings for our customers. In the end, I believe data deduplication will become a foundation technology for tomorrow's information infrastructure.

How will Avamar's go-to-market strategy-post-merger-change with relation to market foes, such as Data Domain and others?

EMC evaluated all the players on the data deduplication stage and discovered a simple truth: Avamar is the clear market leader.

EMC upgrades front-line storage products. Click here to read more.

Although the market often lumps deduplication solutions together, differences in implementation lead to significant differences in customer benefits.

For instance, in real-world customer deployments, Avamar has seen as high as 588:1 daily reduction in network traffic and data storage for backups-a rate of efficiency that dwarfs the competition.

Most of our competitors deduplicate at the target-after the backup server has requested resource-taxing full and incremental backups. Avamar, on the other hand, eliminates the avalanche before it happens-at the source.

This also provides Avamar's customers with a critical, differentiating benefit: the ability to network-mount point-in-time backups to use in conjunction with external applications such as search or document classification.

Solutions that deduplicate at the target, however, lack the "brains" to present data in such a flexible state, because the critical metadata is stored in the backup server-not in the target repository.

Post merger, EMC will rapidly bring this message to a broad market, so customers can make an informed decision-one that allows them to take full advantage of the proper implementation for data deduplication.

How soon do you envision Avamar's IP to trickle down into the home user space?

The trickle has already begun. Through our strategic partners, like Arsenal Digital, we are enabling major telecommunications companies, like SBC/AT&T, to provide data protection as a service to businesses and home users. Now it's a matter of turning that trickle into a flood.

Tell me something about Avamar you think is important but is overlooked or unknown to the outside world.

Virtualization is taking the world by storm-with VMware at the storm's eye. Avamar is beginning to establish itself as the preeminent solution for data protection of virtualized systems.

When you consolidate multiple physical servers onto a single host, you dramatically increase the number of files and the amount of data on a single piece of hardware-creating a major traffic jam for daily backups.

Avamar deduplicates inside virtual machines or consolidated backup servers, turning rush-hour traffic into a decongested speedway, reducing backup times and resource utilization. As the market for virtualization grows, so grows Avamar's market opportunity.

How Avamar did get started?

The story is almost too trite to be true. We dusted off the germ of the company in a coffee shop. For the first year, we incubated that germ in a three-bedroom apartment, packed to the rafters with computers, desks, Mountain Dew, 20 software engineers, and a dog named Que.

Our neighbors were afraid we were running an undercover drug lab, and we had to run extension cords to external circuits to increase power to the data center in our garage.

We are a long way from that three-bedroom apartment now.

Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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